Under its new name, Friends Production wants to produce not only for Prima, but also for other entities.
The production company Prima Originals, which is part of the Prima Group, is changing its name to Friends Production from June. It wants to open up to external clients and new formats.
The company's managing directors will remain the CEO of the Prima group, Marek Singer, and the group's CFO, Lukáš Kubát. The company is headed by executive producer Zuzana Palouš Seifertová, who has several Prima Group series under her belt, and creative producer Jiří Sádek, director (Polednice, true-crime Aneta), screenwriter and creative producer (Banáni, spot for Red Bull – F1 on Charles Bridge).
‘Until now, we have focused primarily on in-house production for Prima, such as the series Kamarádi. Now we are opening our doors to everyone,’ says Zuzana Palouš Seifertová, executive producer at Friends Production.
Source: mediaguru.cz
