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PF 2025

24. 12. 202424. 12. 2024
The Association of Commercial Television together with ScreenVoice wish you a peaceful holiday season with the ones you love most and a fabulous year 2025.
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THEME OF THE MONTH

  • OLDER
    • ATTENTION
    • BACK TO SCHOOL
    • CREATIVITY
    • EFFICIENCY
    • EMOTIONS IN ADVERTISING
    • ENTERTAINMENT TV FORMATS
    • INNOVATIVE TV FORMATS
    • LOVE FOR TV
    • RECESSION
    • SUSTAINABILITY
    • TARGET GROUP 45+
    • TELEVISION 2.0
    • TRUSTWORTHINESS
    • TV CONNECTS
    • TV MAKES BRANDS FAMOUS
    • TV MAKES YOU WIN
    • TV MEASUREMENT
    • YOUNG TARGET GROUP
YOUNG TARGET GROUP

NEWS

NEW IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ

CNN PRIMA NEWS KICKS OFF PRE-ELECTION BROADCASTING WITH A DEBATE ON 19 JUNE

ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT


TAGS

advertising brand TV Nova streaming linear television TV Prima VOD efficiency creativity CTV Voyo viewership SVOD AKTV Nielsen emotions program HbbTV attention online Media Club AI OTT ROI Netflix Czech television marketing media AVOD investment sport Christmas Nova Group addressable television Thinkbox FTV Prima Super Bowl smart TV rating generation Z

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ABOUT SCREENVOICE

The ScreenVoice brand was created in 2021 in response to the dynamic evolution of the TV world, total video, marketing and advertising. The aim is to shield the activities of the Association of Commercial Television (AKTV) towards professionals working in advertising, media and marketing, as well as the public interested in media and marketing.

The www.ScreenVoice.cz website offers extensive materials related to the issues of (not only) television advertising, total video, ROI, efficiency, as well as a number of researches, case studies and inspiration neither from Czech Republic either from all around the world.

The website is operated by the Association of Commercial Television (AKTV).

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