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PF 2024

23. 12. 202323. 12. 2023
🎄 ScreenVoice and the Association of Commercial Television wishing you a Merry Christmas and all the best in the new year.
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THEME OF THE MONTH

  • OLDER
    • ATTENTION
    • BACK TO SCHOOL
    • CREATIVITY
    • EFFICIENCY
    • EMOTIONS IN ADVERTISING
    • ENTERTAINMENT TV FORMATS
    • INNOVATIVE TV FORMATS
    • LOVE FOR TV
    • RECESSION
    • SUSTAINABILITY
    • TARGET GROUP 45+
    • TELEVISION 2.0
    • TRUSTWORTHINESS
    • TV CONNECTS
    • TV MAKES BRANDS FAMOUS
    • TV MAKES YOU WIN
    • TV MEASUREMENT
    • TV SUMMER VIBES
    • YOUNG TARGET GROUP
CREATIVITY

NEWS

THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE

STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS

HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

WEALTHIER SHOPPERS DRIVE HIGHER RETURN RATES FOR RETAILERS

HBBTV AWARDS 2025 OPEN FOR ENTRIES


TAGS

advertising brand TV Nova streaming linear television TV Prima VOD efficiency creativity CTV Voyo viewership SVOD emotions AKTV Nielsen program HbbTV attention AI online Media Club marketing Czech television OTT ROI Netflix sport media investment AVOD Christmas series addressable television Nova Group Thinkbox FTV Prima generation Z news Super Bowl

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ABOUT SCREENVOICE

The ScreenVoice brand was created in 2021 in response to the dynamic evolution of the TV world, total video, marketing and advertising. The aim is to shield the activities of the Association of Commercial Television (AKTV) towards professionals working in advertising, media and marketing, as well as the public interested in media and marketing.

The www.ScreenVoice.cz website offers extensive materials related to the issues of (not only) television advertising, total video, ROI, efficiency, as well as a number of researches, case studies and inspiration neither from Czech Republic either from all around the world.

The website is operated by the Association of Commercial Television (AKTV).

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