The Oneplay platform, which was created in March 2025 by the merger of the Voyo video portal and O2 TV, is three quarters of a year old. According to TV Nova CEO Daniel Grunt, it has managed to connect two initially disparate worlds surprisingly quickly, given that it was a project that involved two companies with different cultures, business models and technology.
"It was an extremely complex and large project. We worked on it together for two and a half years. We each started from different market conditions, where O2 operates in the satellite market and we operate in the streaming market, where the customer can leave at any time," Daniel Grunt, CEO of TV Nova, described to MediaGuru.cz after the press conference of TV Nova and Oneplay on the spring programming scheme. It is Oneplay that is set to become the "centrepiece" of Nova's activities in its future direction.
The average user watches five hours a day
Overall, viewers have watched more than 2.2 billion videos on Oneplay since the service launched on 10 March 2025. On average, they watch 35.5 hours a week, meaning the average Oneplay user watches more than five hours a day. The wide range of content, from reality shows, series, movies to a variety of sports, brings hundreds of thousands of users to the platform at any one time.
Nova's CEO admits that initially Nova underestimated the overlap of users between the two services, believing that there were fewer Voya and O2 TV users than there actually were. This essentially meant a reduction of tens of thousands of customers because they naturally chose only one service. However, the situation quickly stabilised and the number of subscribers has been growing steadily since the spring. Daniel Grunt does not give specific figures, but he says that the monthly trend follows seasonality. "The growth is in leaps and bounds according to the season. In the summer it was good that we didn't decline because Farma worked perfectly as a retention tool. And in the fall season, both the series and Love Island, for example, work. Plus, the latter had its best season this year," he says, adding that the finale garnered up to half a million votes. "I'm pleased that Oneplay is attracting young people who are very hard to catch on TV these days," he says.
Growing familiarity and continuing to work with the brand
In terms of familiarity, Grunt says the Oneplay brand has essentially grown to the level of Voya in nine months. "We've built a brand that is already extremely strong. When I look at the top of mind metrics, we're plus or minus at the level where Voyo was, so we're a close second to Netflix," he assesses. Awareness of the service (awarness) has grown very quickly, he says. "But we have about two years of explaining what Oneplay actually is and what the benefits are," he adds. In the coming year, therefore, Oneplay will focus on brand work and "basic hygiene", for example in the form of corrections to technical functioning. For now, however, it has no plans to change the pricing or set-up of its packages. "Next year, prices will definitely stay. We are not thinking about change yet, it's early days," concluded Daniel Grunt.
Source: mediaguru.cz