NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

April's broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories. The Prima group moved up to number two, while Czech Television finished third.

The Nova TV group achieved the highest TV market share in April in all major audience categories in both daytime and evening broadcasts. Compared to the previous results, it leapfrogged Czech Television in the universal 15+ group throughout the day. This is according to official ATO-Nielsen viewership data.

Czech Television stations finished a close third in April, with the Prima group ahead by a small margin. This is true for all major audience groups in both all-day and prime-time broadcasts. The only exception, where CT recorded a higher share than Prima, was the 15-54 audience category in all-day broadcasting.

At the same time, the Nova group improved the most among the top three in all-day broadcasting year-on-year, while CT's share declined slightly year-on-year. It fell slightly more in prime-time. In prime time, the Prima group was the most successful of the top 3 year-on-year.

Television Seznam continues to increase its share of viewership, with a 2.5% share in the 18-69 primary group. It is significantly increasing its share in prime time. The share of Atmedia is also growing.

TV group share (%), all day, April 2025

Share of TV groups (%), prime-time, April 2025

Television Seznam was the jumping partner

Of the individual stations, Television Seznam recorded the highest year-on-year share gain (+0.69 ppts to 2.35%). The news channel CT24 also did well (+0.4 ppts to 4.37%). TheNova group's stations, namely the main channel Nova and the thematic channels Nova Cinema and Nova Lady, increased their share evenly. Prima Krimi, CNN Prima News and the main channel Prima also continued to grow. The comparison is valid for CS 15+.

Vraždy v kraji is the show of the month

The most watched programme in April was the new series Vraždy v kraji (Nova), whose opening episode was watched by an average of 1.37 million viewers 15+. This was followed by Televizní noviny with 1.2 million viewers (Nova, broadcast on 7 April) and the series Specialisté (Nova). Specifically, this was the episode broadcast on 21 April with 1.16 million viewers aged 15+.

Source: mediaguru.cz