The Nova group expects its autumn programming schedule to continue the current growth in viewership. Nova group’s Programming Director, Silvia Majeská, considers the family series Bratři a sestry to be the biggest new addition to the autumn lineup. It will replace Jedna rodina and will air on Tuesday and Thursday evenings. “The decision to end Jedna rodina was not easy because it was popular with viewers. Expectations for the new series are therefore even higher,” Silvia Majeská said in an interview with MediaGuru.cz after presenting the autumn premieres.
Other new additions to the lineup include the reality show Jáma lvová, which combines an entertainment format with support for small businesses. Expectations are also high for the premiere of the series Metoda Markovič: Hojer, which has so far only been available on Oneplay and will debut in the Sunday prime-time slot this autumn. It aims to build on the high summer viewership of the rerun of the series Policie Modrava in this time slot. New episodes will also be released for the series Kriminálka Anděl, the reality show Hell’s Kitchen, and the competition show Na lovu (The Chase).
Alongside the main channel, the streaming platform Oneplay is playing an increasingly important role. It is also the home of the premiere episodes of Ordinace v růžové zahradě. On TV Nova’s main channel, reruns of the series from 2014 currently air every weekday afternoon. Nova is considering whether to include the episodes of Ordinace that viewers have already seen on Oneplay in the linear broadcast schedule as well to reach a wider audience.
What do you consider the biggest new addition in Nova’s autumn programming schedule?
I think the biggest new addition is the family series Bratři a sestry. We have talked several times about looking for a title that would follow the successful series Jedna rodina. It was popular with viewers, so the decision to end it was not easy. Expectations for the new series are therefore even higher. The show will air two evenings a week and bring a new and interesting topic. I’m curious to see how viewers will respond to this theme.
Do you see the series Bratři a sestry as a long-term show, or is it planned with a limited number of episodes?
We intend it to be a long-term project, but the question is what one means by “long-term.” When you look at series like Ulice or Ordinace v růžové zahradě, which have been airing for twenty years, it’s relative. For us, it’s important that the story lasts for at least one to two seasons. If the series then gains viewer favour, it can definitely continue further.
How many episodes do you have prepared?
We have filmed episodes for both the autumn and spring seasons.
Competitor Prima is preparing a new show for the same time slot in which you will air Bratři a sestry. How do you think this battle will play out?
That is always difficult to predict. Viewers choose based on many different factors – they might be drawn to the topic, the way it’s presented, or a particular actor. We believe that Bratři a sestry will find its place on Tuesday and Thursday evenings. Additionally, we offer the series on Oneplay, where viewers can watch it in advance or catch up later, so we trust they will find their way to it.
Does the new series Bratři a sestry have the potential to appeal to a broader audience beyond your main 15-54 age group? For example, similar to the series Policie Modrava, which reaches beyond that target group?
Our main target audience is the 15–54 age group, where we have traditionally been strongest. Of course, we intend to create projects that appeal to as many viewers as possible, but primarily, we develop themes that resonate with the active population. We’ll see how it develops, but I believe that Bratři a sestry will complement our reality shows well and offer viewers a more varied programme.
For us, it is important that the story of Bratři a sestry lasts for at least one to two seasons. If the series then gains viewer favour, it can definitely continue further.
Silvia Majeská
Výměna manželek (Wife Swap) is not appearing in the autumn lineup. Will you no longer be airing it? It should be noted that the show has sparked some critical reactions.
We are not including new episodes of Wife Swap in the autumn schedule; we mainly air it at the beginning of the year, and we plan to do so again in 2026. New episodes were available on Oneplay during the summer. We are definitely not abandoning it, but every format evolves, and we are working to ensure it reflects current topics and viewer interests.
A new addition to the Wednesday lineup, specifically in the second prime-time slot, is the business reality show Jáma lvová. Does this represent a shift in the type of reality shows Nova wants to include in its schedule?
We are interested in formats that not only entertain but also help people. Jáma lvová gives small entrepreneurs who need support—both financial and experiential—a chance. Investors can help them take their projects further. Similar to Extreme Weight Loss, where participants were given the opportunity to change their lives, here we give people the chance to fulfil their entrepreneurial dreams.
Why did you decide to include the series Metoda Markovič: Hojer, which has been available only on Oneplay since last year, in the Sunday prime-time slot on TV Nova?
We have already used the same strategy with the miniseries Iveta and Král Šumavy. Before we launch the new season on Oneplay at the beginning of the new year, we remind viewers of the previous season on television. This strategy has proven effective for us. Episodes can be watched anytime on Oneplay, but it’s good to remind audiences of the series through linear broadcasting.
Will Metoda Markovič: Straka, coming at the beginning of the new year, be available only on Oneplay?
Yes, that is an original Oneplay production, so it will be available exclusively there.
Do you plan to include any other Oneplay originals in the television broadcast as well?
We will do so if it makes sense. We have already included series like Národní házená and Gumy this way. It always depends on the specific situation.
What about Ordinace v růžové zahradě? Will it remain only on Oneplay, or will it return to prime time on Nova?
We are discussing the best way to offer viewers their favourite shows because that matters most to us. It is possible that in the future, we will also bring episodes currently airing on Oneplay to television. However, this is still just a consideration. At the moment, Ordinace has its premiere season on Oneplay, where a new episode is released every week and where it also has a very strong viewer base. The question for the future is whether it will find an additional audience on TV. But that is a matter still under discussion.
It is possible that in the future we will also bring the episodes of Ordinace currently airing on Oneplay to television. However, this is still just a consideration.
Silvia Majeská
Do you plan to continue the reality show Farma (The Farm) in the Czech Republic next year?
It’s still too early to say; we first need to evaluate the first season. Personally, I’m glad that The Farm has appeared in the Czech Republic. In Slovakia, it’s a strong format that continues to evolve, and I believe it has great potential here as well.
What are the overall expectations for the autumn schedule?
Every season is a big challenge for us. We prepare projects for a long time and never have the certainty that we will exactly meet viewers’ expectations. However, we believe that the autumn lineup is really strong and will find its audience. So far, this year has been very successful for Nova, with growth on both the main channel and the thematic stations. We are all the more eager to receive feedback from viewers.
Source: mediaguru.cz