Saturday's election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15.
The day-long coverage of the Czech parliamentary election results reached 3.3 million viewers over the age of 15 on Saturday on ČT24, CNN Prima News and TV Nova. That's how many viewers sought out the election coverage for at least three minutes (reach) from early Saturday morning to the end of the day. Data from the official ATO-Nielsen measurement shows this.
Both news TV channels, CT24 and CNN Prima News, broadcast throughout the day from morning until midnight. TV Nova offered a continuous afternoon and early evening block, which was rounded off by Televizní noviny. The blocks broadcast from 16:00 to 19:00 were the most popular.
The average viewership (rating) of the entire afternoon broadcast on ČT24, from 14:00 to 19:00, was 586 000 viewers over 15 years of age, with a share of 27.8%. The afternoon broadcast on CNN Prima News from 14:00 to 18:40 was watched by 309 thousand viewers over 15 years of age (share 15%) and the special on TV Nova from 13:00 to 19:15 was watched on average by 236 thousand viewers over 15 (share 11.6%).
CT24' s total share of the day on Saturday was 16,13 % (15 ), the best result of all TV stations on the market. CNN Prima News' s all-day share climbed to 9 % to 8,90 % and TV Nova' s all-day share was 12,25 % (15 ). Data source: ATO-Nielsen.
Source: mediaguru.cz
