The ADC Czech Creative Awards competition has made the gallery of all 257 entries available.
All 257 entries submitted tothis year’s ADC Czech Creative Awards 2026 competition can be viewed in the gallery on the adcawards.cz website. The winners will be announced on 29 April at the Nová spirála in Prague.
Among the most active entrants are VML, WMC/Grey, Publicis Groupe, Zaraguza and DDB. Entries compete across 41 categories in six sections – Advertising, Engagement, Experience, Business Creativity, Craft and Design. Two new categories have been added this year: the Online Visual category in the Advertising section and the AI Craft in Production subcategory in the Craft section. Traditionally, the fiercest competition is found in classic film formats and the Film Direction craft category. This year, the categories that attracted the most interest from entrants were Outdoor, Advertising for Good and, in the Craft section, Casting.
Alongside the publication of the gallery, the judging process has begun, taking place in two phases. In the first phase, the jurors assess the entries online via the adcawards.cz website. The second phase consists of face-to-face meetings of the core juries in Prague, scheduled for 21–23 April. The shortlists will be published on 24 April.
Over fifty jurors from across Europe will decide on the best creative entries. Countries represented include Slovakia, Switzerland, the Netherlands, Germany, Austria, Lithuania, Romania, Bulgaria, Georgia and Ukraine.
The Advertising Jury, chaired by Manuel Wenzel, Chief Creative Officer at TBWA\Switzerland, assesses everything from classic ATL formats through digital communication to creativity with a real business impact. The Art Jury focuses on the Craft and Design categories, with an emphasis on the quality of craftsmanship and visual standards – it is headed by Ramona Todoca, Creative Director at Wieden Kennedy in Amsterdam.
This year’s edition is framed by the slogan“ADC Awards are the new CAPTCHA”, which reflects the creative industry’s adaptation to the rise of generative artificial intelligence and mass content production. At a time when the online space is flooded with AI-generated output, the role of industry awards in cultivating the market and setting benchmarks is more important than ever.
All entries are eligible to participate in the European ADC*E Awards competition. ADC*E is part of The One Club for Creativity, and success in the competition is reflected in the Global Creative Rankings.
Source: mediaguru.cz
