UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION

In a major step toward modernization and efficiency, Screenforce has collaborated with TV broadcasters in the Netherlands and have launched SpotDeli, a centralized platform for submitting TV commercials. Developed by Screenforce and MediaLab, SpotDeli has become the exclusive gateway for delivering commercials to major Dutch sales houses, including Ster, Talpa Network, and Ad Alliance. This… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

MADE IN AUSTRIA – MADE FOR AUSTRIA

A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform as a core pillar of its distribution architecture, publishing full-length episodes, launching thematic channels, and… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

ADS & DATA X SPA REINE ECO-PACK: UNLOCKING INCREMENTAL REACH THROUGH DATA-DRIVEN TV TARGETING

SPA Reine’s Eco-Pack campaign with Ads & Data sets a new benchmark in media innovation by combining linear TV with Addressable TV (Smart AD) to deliver incremental reach and optimize frequency. In a still water category under growing pressure from tap water and price-driven private labels, SPA Reine worked with Ads&Data to reaffirm its leadership… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER

Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

AD MANAGER BY RTL ADALLIANCE – A UNIQUE GATEWAY TO EUROPE’S PREMIUM DIGITAL VIDEO INVENTORY

A unique gateway to Europe’s premium digital video inventory RTL AdAlliance has introduced AdManager, a self-service advertising platform that enables advertisers to directly purchase premium digital video inventory across multiple European markets. The platform consolidates access to Connected TV (CTV), Broadcaster Video-On-Demand (BVOD), and online video inventory within a single, user-friendly interface. It’s a first-of-its-kind… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM

Amid ongoing industry discussions around the definition of premium content and the role of global streaming platforms within the broader “TV” ecosystem, Vevo, the world’s leading music video network, which distributes the largest network of premium music channels on YouTube, has released a new study. The research conducted by Amplified Intelligence offers valuable insights into… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

THE MAGIC OF REPETITION: MAXIMISING THE IMPACT OF ADVERTISING

In a world where distractions are everywhere, grabbing consumers’ attention feels like trying to catch lightning in a bottle. From scrolling through social media while watching TV to listening to the radio while driving, consumers are often distracted. This presents a unique challenge for advertisers: how can we connect with an audience immersed in multitasking?… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

TELETEST 2.0: AUSTRIA’S NEXT-GEN TV MEASUREMENT

Teletest 2.0 is Austria’s new TV measurement system, developed by AGTT, which significantly enhances the way TV viewership and ad reach are measured. It introduces a new audience panel with 100,000 synthetic people meter participants, significantly increasing accuracy and depth of audience measurement, enabling real-time data collection and improving data quality across the Austrian television… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

The Italian media Sales Houses Association (FCP), in collaboration with Politecnico Milano and Nielsen, has conducted an in-depth industry study titled ‘’The Streamcasting Challenge and the Battle for Ad-Tension’’. This research explores the evolving dynamics of total audience measurement across broadcasting and streaming platforms, with a particular focus on ad-tention, the quality and quantity of attention… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT

ADS & DATA: LEVERAGING BEHAVIOURAL AND CONTEXTUAL INSIGHTS FOR SMARTER ADVERTISING

In today’s fast-paced digital landscape, Interest Targeting has been pioneered by Ads & Data. This involves leveraging behavioural and contextual data to serve the most relevant ads. This business case looks at how Ads & Data use this to advertise thereby enhancing campaign performance on their display and shortform platform. With the prospect of developing… Continue reading EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT