Source: Pixabay.com
FOREIGN NEWS NEWS TRENDS

STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH

26. 9. 202526. 9. 2025
More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.

Beyond the chart:

  • One-third of US adults use AI agents for brand discovery regularly (24%) or frequently (9%), per a July Cordial survey.

  • Research and information gathering is one of the tasks consumers are most comfortable delegating to AI agents (34%), according to a February Auth0 survey.




Source: eMarketer.com
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