For many decades television has been an integral part of our life. With the development of technology, there were also evolving the formats that television offers to the viewers. Also the forms in which TV presents them is continuously changing. In the world of total video, there are more and more possibilities how and where to watch TV. Whether it is live broadcast, time-shift or streaming, wheater its in any location thanks to mobile TV or on a big screen at home.
According to Nielsen Admosphere research, LSS 2020, up to 62% of TV viewers say they prefer to watch TV with someone else (family, friends, etc.). The proportion of men and women is the same and the older age group is most in line with this declaration.
The living room is the right place where the television becomes the centre of family entertainment and where the TV screen connects our daily lives in good times but also in times of crisis.
In ScreenVoice magazine, we bring you a summary of the role that television has played in the presentation of brands during the pandemic. And in the selection of articles below, we bring you those, that mention, how television can bring our society together again.
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AMPERE: UK AND US CONSUMERS BUILD INCREASINGLY DIVERSE MEDIA DIETS
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ONEPLAY WILL BROADCAST BOTH OF JABLONEC AND HRADEC’S TWO-LEGGED TIE-UPS IN THE EUROPEAN CUP COMPETITIONS
3. 8. 2026Oneplay will carry all four third-qualifying-round European matches involving Czech clubs, with FK Jablonec facing FC…
VODAFONE TV WILL INCLUDE PRIMA SPORT IN ALL ITS PACKAGES FROM TUESDAY
3. 8. 2026Vodafone TV will add Prima Sport to all TV packages from 4 August, with the HD…
PRIMA SPORT IS JUST AROUND THE CORNER; THE CHANNEL WILL IMPOSE A NUMBER OF OBLIGATIONS ON BROADCASTERS
2. 8. 2026Pay-TV operators adding Prima Sport will need to meet strict technical and distribution conditions covering catch-up…
PRIMA SPORT WILL REPLACE SPORTY TV AND WILL BE BROADCAST ON TWO NATIONWIDE CHANNELS
28. 7. 2026Prima Group will launch Prima Sport on 17 August, replacing Sporty TV and extending distribution to…
PRIMA ZVÝŠILA PŘÍJMY OD OPERÁTORŮ NA PŮL MILIARDY, ZVAŽUJE I POSUN CÍLOVÉ SKUPINY
23. 7. 2026Prima letos očekává, že příjmy od televizních operátorů vzrostou z dřívějších zhruba 100 milionů na kolem…
PRIMA SPORT WILL BROADCAST SPARTA’S CHAMPIONS LEAGUE MATCH, WHICH WILL SERVE AS THE HIGHLIGHT FOR THE CHANNEL’S OFFICIAL LAUNCH ON 17 AUGUST
20. 7. 2026Prima will air AC Sparta Prague’s home Champions League third qualifying round match on the new…
THE SPAIN’S GOLD MEDAL SUCCESS BROKE A TELEVISION RECORD IN THE HOST COUNTRY
20. 7. 2026Spain’s 2026 World Cup final win over Argentina set the most-watched World Cup match in Spanish…
COLOURS OF OSTRAVA TO WELCOME NEW BRAND ACTIVATIONS
15. 7. 2026Colours of Ostrava is expanding on-site brand activity with new main partner Allegro, first-time partner Decathlon,…
THE CZECH FINAL AT WIMBLEDON WAS THE MOST-WATCHED PROGRAMME ON SATURDAY
12. 7. 2026Prima’s live broadcast of the all-Czech Wimbledon women’s final became Saturday’s most-watched programme, averaging 764,000 viewers…
STUDIE USA: LIVE SPORTS INCREASINGLY INFLUENCING VIEWERS’ STREAMING SUBSCRIPTION CHOICES
8. 7. 2026Bango research based on a representative sample of 2,500 U.S. adults found that 43% of Americans…
SPORTS KEEPS VIEWERS CONNECTED TO TRADITIONAL TELEVISION
6. 7. 2026Inscape’s Q1 2026 data shows average weekly sports viewing rose to 1.8 hours, up 0.3 hours…