THEME OF THE MONTH: TELEVISION 2.0

CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

According to CME CEO Samuel Barnett, traditional media companies in Central and Eastern Europe have a unique opportunity to harness the power of local content and the distinct characteristics of individual markets. However, if they fail to rapidly develop their digital services, they risk becoming irrelevant in the face of global platforms. Traditional television companies… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY FINDS GROWING ACCEPTANCE OF ADVERTISING ON STREAMING PLATFORMS

Consumers are becoming increasingly receptive to advertising-funded streaming services, according to new research published by German public broadcaster ARD’s Research Service. According to the report, advertising-based video-on-demand (AVOD) platforms are gaining popularity compared with paid subscription services that offer ad-free viewing. Acceptance of advertising in streaming environments depends largely on how intrusive adverts are perceived… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

The Prima Group sees streaming and digital content distribution as a key pillar for its future growth. It is therefore establishing a streaming division. The Prima Group is creating a new , independent streaming division to oversee the further development of the prima+  platform and the group’s digital products. Jan Wykrytowicz, currently Director of VOD… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE NETFLIX EFFECT: HOW FILMS AND TV SERIES ARE CHANGING BUSINESS, TOURISM AND POP CULTURE

Ten years ago, Netflix expanded its services from 60 to over 190 countries worldwide in a single day. Even then, the company declared its ambition to bring “wonderful stories from around the world to the whole world”. According to the company’s management, however, its global presence has always been based primarily on strong links with… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE END OF THE ‘LIVING ROOM ALTAR’. HOW GEN Z HAS DISRUPTED TRADITIONAL TV VIEWING

For the baby boomer generation, the television remains the focal point of the home and a digital ‘altar’ around which furniture is arranged and daily life organised. For Generation Z, however, the role of this device has changed dramatically. It is no longer a “window to the world”, but often merely the largest and, paradoxically,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

Technological evolution often brings with it a number of paradoxes. Streaming services, which originally assumed that viewers would watch digital entertainment primarily on a large screen, are now beginning to experiment with mobile formats, including within the CTV landscape. The traditional horizontal video format, which has defined cinema and television broadcasting for over a century,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV NOW AND NEXT: A FIXED POINT AMID THE TRANSFORMATION OF MEDIA

The world of video viewing has undergone a significant transformation over the past decade. But it is becoming clear that Total TV, which includes traditional broadcasting and streaming services, remains a dominant and stable element of the media landscape.

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment. The report, based on a survey of more than 600 U.S. consumers across Gen Z, Millennials, Gen X and Baby Boomers, examined how streaming, device usage and cross-channel engagement are reshaping… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL

O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial. Until the end of April, Oneplay customers will receive one month’s access to HBO Max content as a bonus. Customers will have access to the HBO, HBO2, HBO3, Cinemax and Cinemax 2 channels directly within Oneplay,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

FAST AND THE NEW LINEAR TV: HOW FREE STREAMING CHANNELS ARE REWRITING THE RULES OF TELEVISION

Imagine a television channel that needs no cable operator, charges no subscription fee, and yet still generates billions of dollars in advertising revenue. That is precisely how FAST, or Free Ad-Supported Streaming TV, works. It is one of the fastest-growing segments of the media industry and, at the same time, one of the most interesting… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere. The prima+  streaming platform will offer several premieres, documentaries and popular series and film series… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats. The Oneplay platform has added a visual element of a burning fireplace to its offering, thereby responding to current viewer trends whilst promoting its key broadcast formats. In addition to classic fireplace variants, including a country… Continue reading THEME OF THE MONTH: TELEVISION 2.0