The love affair with television has been connecting the audience with the screens already for several decades. Television is one of the most popular media today and also the most used media type. Ever.
The popularity of television is evidenced by facts and research:
- A quarter of people prefer watching TV to surfing the internet.
- 60% of people watch TV more than 2 hours a day, i.e. more than both radio and internet (declared).
- And 55% of people watch TV every day.
Shows and series that tell great lovestories are among the blockbuster movies. And TV advertising isn’t lagging behind either. Therefore the topic “TV love” is right to mention also today, in this moment. Read also the ScreenVoice magazine about how TV commercials use the theme of Valentine’s Day.
We also present a selection of articles on the topic of love and emotions in advertising in the selection below.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS
3. 9. 2025L’Oréal worked with Google and research partner Sundogs to analyse 5,000 YouTube ads and found that moving beyond category conventions can drive measurable gains: replacing product-led formats, for example, with richer, character-driven storytelling boosted engagement by 55%. The AI-driven analysis across seven markets highlighted the value of character-driven storytelling, contextually relevant casting, and emotional diversity.… Continue reading THEME OF THE MONTH: LOVE FOR TV
SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS
8. 8. 2025At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer… Continue reading THEME OF THE MONTH: LOVE FOR TV
SUMMER-FLAVOURED TV ADS: FASHION BRAND SPOTS ARE ALL ABOUT FLOWING SKIRTS AND ROMANCE
31. 7. 2025Fashion brands use the summer season to present themselves to customers in an emotive light. Their summer campaigns often depict an ideal world where every outfit fits naturally into a perfect holiday day filled with the scent of sun and sea. Television adverts are usually visually impressive, often accompanied by catchy music and dynamic editing… Continue reading THEME OF THE MONTH: LOVE FOR TV
ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS
20. 7. 2025Consumer attention matters more than ever. People are bombarded with thousands of ads and messages daily—and most get ignored. In a world of endless distractions, advertisers’ ability to grab and sustain attention is the key to driving real brand impact. Interesting insights in this regard came from the 2025 Uber Advertising Attention study, which focused… Continue reading THEME OF THE MONTH: LOVE FOR TV
SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS
19. 7. 2025Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are… Continue reading THEME OF THE MONTH: LOVE FOR TV
BREATHTAKING ADVERTISING: DINOSAURS IN AD SPOTS INSPIRED BY JURASSIC WORLD
7. 7. 2025Eager dinosaur fans have just witnessed the premiere of the new film Jurassic World: Rebirth. This event has once again stirred interest in one of the most iconic film franchises of all time. Jurassic Park is not only a phenomenon for dinosaur enthusiasts but also an endless source of inspiration for the advertising industry. This… Continue reading THEME OF THE MONTH: LOVE FOR TV
SUMMER-FLAVOURED TV ADS: THE WETTEST WATER AND HOTTEST SAND IN ADVERTISING
2. 7. 2025New ScreenVoice Originals series focus on summer vibe in TV advertising. New article will explain, that TV advertising by the water isn't just about summer. It's a carefully orchestrated dream in which the brand shines like the sun in a blue sky without a single cloud.
PRODUCT PLACEMENT CAN TRULY BOOST THE BRAND
1. 7. 2025Broadcasters and marketers are offering more and more opportunities for creative brand integration into their formats. This brings a range of benefits for all parties involved, as shown by the research. We are used to surprises on television—but no one expected a premiere like this: at the start of the eleventh season of the TV… Continue reading THEME OF THE MONTH: LOVE FOR TV
SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL
26. 6. 2025The right product is not enough for summer success. You need to understand that people live very differently in the summer. They move outside, they watch media differently.
MUSIC THAT SELLS: AC/DC, THE ROLLING STONES AND QUEEN IN TV ADVERTISING
21. 6. 2025Rock anthems that once rocked concert halls can now be heard in TV commercials that want to grab your attention at first listen. Read which are the most catchable by ScreenVoice Originals opinion.
MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE
31. 5. 2025Advertising can do much more than just increase sales. Brand support is and will continue to be a valuable tool that enriches the lives of both people and brands – starting with creating an emotional connection, through premium pricing, to embedding the brand within culture. Sometimes it seems like the only task of advertising today… Continue reading THEME OF THE MONTH: LOVE FOR TV
BRAND BATTLES: THE GREATEST DRAMA ON TV WITHOUT ACTORS – ONLY SLOGANS AND LOGOS
25. 5. 2025Big brands are tirelessly climbing the ladder to get to the top. And so there is no choice but to pull out all the stops. For example, TV advertising.