TV ratings measurement celebrates its 25th anniversary this year.
According to ATO-Nielsen Admosphere’s TV viewership data, Czech TV viewership grew significantly between 2020 and 2021. The events surrounding the pandemic and the anti-virus measures themselves have led to an increased interest in news and children’s programmes in particular. At the same time, viewers have started to make more use of the possibility of rewatching programmes and other new technologies.
In ScreenVoice magazine, we look back at how measurement practices have changed over the past decades and what the near future holds in this regard. And in the selection of inspiring articles in the “Read about the topic” section, you will find those that relate to measurement on the Czech market and trends in this area from around the world.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
HBBTV SYMPOSIUM 2026 TO FOCUS ON AUDIENCE MEASUREMENT AND ADDRESSABLE ADVERTISING
8. 10. 2026The HbbTV Symposium and Awards 2026 in Barcelona will focus on audience measurement, addressable advertising, and…
PRIMA HITS YEAR-TO-DATE HIGH IN SEPTEMBER, LED BY KRIMINÁLKA SLAPY, POLABÍ AND ZÁKONY VLKA
8. 10. 2026According to ATO data, Prima recorded its strongest monthly viewing figures of the year in September.…
TRUST BECOMES ADVERTISING’S MOST VALUABLE CURRENCY IN AI ERA
23. 9. 2026The Cannes Lions panel discussed the evolving landscape of advertising, emphasizing the importance of trust, transparency,…
NFL ADS DELIVER BIG RETURNS. BUT WHICH NUMBERS CAN MARKETERS TRUST?
8. 9. 2026New data shows huge returns from NFL advertising as fragmented distribution complicates how marketers evaluate audience,…
FORUM MEDIA ENTERS ITS 26TH YEAR
8. 9. 2026Forum Media's 26th annual conference in Prague on November 10 will feature presentations from 27 international…
TELEVISION AUDIENCE MEASUREMENT IS PASSING INTO CZECH HANDS, WITH ATO AND ADMOSPHERE COLLECTIVE TAKING OVER
25. 8. 2026Nielsen Admosphere is transitioning to Czech ownership, with the Association of Television Organisations acquiring a 100%…
PRIMA SPORT WILL NOT BE INCLUDED IN TV AUDIENCE MEASUREMENTS FOR THE TIME BEING; IT WILL SELL ADVERTISING ON A BLOCK BASIS
17. 8. 2026The new sports channel, Prima sport, will not be included in the electronic TV audience measurement…
INADEQUATE MEASUREMENT IS HOLDING BACK INVESTMENT IN DIGITAL ADVERTISING
16. 8. 2026According to a survey by e-Marketer and AppsFlyer, inadequate measurement of digital channel performance may be…
NIELSEN PREPARES ANOTHER MAJOR SHAKE-UP IN SPORTS TV RATINGS
5. 7. 2026Nielsen is making another big shift in its audience measurement, this time with how it counts…
MEASURABLE REACH CREATES PLANNING CERTAINTY – IMPACT MAKES THE DIFFERENCE
19. 6. 2026With the planned convergent moving image measurement by Mediapulse, a standardized measurement for TV, Online Video…
FORGET ABOUT IMPRESSIONS. MEASURE WHAT YOUR COMMUNICATION ACTUALLY ACHIEVES
10. 6. 2026At the Communication Summit, Katie Delahaye Paine argued that media mentions, impressions and reach no longer…
DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA
3. 6. 2026Oneplay is set to launch an advertising package while Czech Television is considering mandatory user registration…