THEME OF THE MONTH: TV MEASUREMENT

FORGET ABOUT IMPRESSIONS. MEASURE WHAT YOUR COMMUNICATION ACTUALLY ACHIEVES

According to Katie Delahaye Paine, an expert in communication measurement, traditional metrics such as the number of media mentions, impressions or reach no longer reflect the true value of PR. At the Communication Summit, she called on marketers to measure the impact on the trust, attitudes and behaviour of target groups rather than tracking the… Continue reading THEME OF THE MONTH: TV MEASUREMENT

DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA

Oneplay is preparing to launch an advertising package and will provide data on user behaviour, Czech Television is exploring options for user registration on iVysílání, and Óčko remains under the ownership of the Mafra media group. These topics were also discussed at Wednesday’s Digimedia conference. The development of digital platforms, content personalisation, the sale of… Continue reading THEME OF THE MONTH: TV MEASUREMENT

NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER

From autumn onwards, it will no longer be possible to skip ad breaks on Nova Group channels. TV Nova is including this requirement in its new terms and conditions with operators who offer catch-up services on their pay-TV platforms. This has been confirmed to Lupě by the broadcaster and also by some of the operators… Continue reading THEME OF THE MONTH: TV MEASUREMENT

THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (1/2)

In late 2024, ThinkTV New Zealand, under the leadership of Jacqueline Freeman, GM Communications, undertook a full market review to understand how television was being perceived, valued, and used across the New Zealand marketing ecosystem. This was a broad diagnostic rather than a simple pulse check. It drew on perspectives from CMOs, CFOs, insights people,… Continue reading THEME OF THE MONTH: TV MEASUREMENT

OMNICONNECT: WITHOUT THE RIGHT METRICS, YOU CAN’T MANAGE MARKETING TODAY

This year’s OmniConnect conference demonstrated that well-defined metrics are key to marketing management, brand growth and return on investment. Alongside global insights, local case studies were also presented, confirming the growing role of data, AI and attention management in modern communication. This year’s OmniConnect conference, the fourth in the series, was themed‘Measure to manage’and focused… Continue reading THEME OF THE MONTH: TV MEASUREMENT

TV WAS ALWAYS PERFORMANCE. WE JUST FORGOT HOW TO PROVE IT

Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth across the whole advertising ecosystem, writes WPP Media Solutions’ SVP. At the Connected TV World Summit, I joined a panel on how TV can take a greater share of performance budgets. What struck me is that we’re still asking… Continue reading THEME OF THE MONTH: TV MEASUREMENT

AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”. The report“AI Forecasts & Predictions for 2026”, on which Rob Hill, CEO of the agency… Continue reading THEME OF THE MONTH: TV MEASUREMENT

NIELSEN ‘BLIND SPOT’ GETS A LITTLE BLINDER, WILL CEASE MONITORING MANY TV MARKETS

Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue its radio advertising monitoring service – SIGMA Radio – ad the end of the month, something some sources see as cost-cutting moves… Continue reading THEME OF THE MONTH: TV MEASUREMENT

FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

Extended ATO measurement provided the first hard data on how watching broadcasts “outside the home” can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent. The 2026 Milano Cortina Winter… Continue reading THEME OF THE MONTH: TV MEASUREMENT

WHEN SILENCE SPEAKS LOUDER

Code of Silence was a landmark drama for British television. The show starred Rose Ayling-Ellis, a deaf actress who became famous after winning Strictly Come Dancing, a popular British celebrity dance competition. In the drama, she plays a deaf woman whose exceptional lip-reading skills make her central to a covert police investigation. The production featured… Continue reading THEME OF THE MONTH: TV MEASUREMENT

DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING

Sunday’s mixed biathlon relay race became the most watched biathlon broadcast in the history of Czech Television. The station announced this based on data from official electronic audience measurement provided by the Association of Television Organisations. During the first weekend of the Olympic Games, 1.759 million viewers watched the broadcast on television and via internet… Continue reading THEME OF THE MONTH: TV MEASUREMENT

THE STATE OF PERFORMANCE TV IN 2026

Attention is the hardest thing to buy. And everyone else is bidding too. People are scrolling, skipping, swiping, and split-screening their way through the day. Which is exactly why TV stands out. It offers a rare, uninterrupted moment where your audience is truly paying attention. Performance TV combines the power of TV advertising with the… Continue reading THEME OF THE MONTH: TV MEASUREMENT