THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

TV stations using additional services based on the virtual red button have increased the freely available archive for one week. Instead of three days, the programmes of the free-to-air channels TV Noe, Óčko and Óčko Star are now available via HbbTV technology for one week. A richer TV archive is available through the TV programme,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA DIGITAL CHIEF LUCIE ORAVČÍKOVÁ ABOUT VOYO WITH ADS, HBBTV AND MANY MORE

Last January, she took over the management of Nova’s digital activities, including the Voyo streaming service, from today’s CEO Daniel Grunt. At the same time, she also became head of digital at sister TV group Markíza in Slovakia. Lucie Oravčíková has been in charge of Voyo and Nova’s other digital activities since 2018 and was… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

“Thanks to HbbTV, viewers mainly watch their favourite series”, says Iva Dohnálková about the red button technology. Iva Dohnálková is in charge of HbbTV at Nova, which is better known in the Czech Republic as the “red button on the smart TV remote”. However, in an interview with Jakub Strýček, she revealed that the blue… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites. “We’re expanding the portfolio of services that we have been providing viewers through HbbTV,” says Katerina Srbová, HbbTV manager, Prima group. The app uses the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

With Christmas approaching, media group Nova is coming to its viewers with a redesigned version of HbbTV free archive available via the red button. Nova viewers can find the redesigned TV archive under the “TV Archive” tile in the HbbTV menu on each of the TV group’s channels. The viewer will not miss its new… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2024 IN LONDON

The 11th HbbTV Symposium and Awards in Naples, Italy became with more than 220 registered participants from Europe, North America, Asia and Australia one of the most attended events in its 12-year history, reflecting the significance of HbbTV in the connected TV industry. If you weren’t able to join us in Naples or want to… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

The chair of the HbbTV Association has said that every big trend shaping the environment is making HbbTV “super relevant”. Speaking at the Association’s annual Symposium in Naples, Vincent Grivet said that while many people said watching television would be replaced by social networks or that people would do so on a small screen “watching… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM

The HbbTV Association has published the official guide to the HbbTV Symposium 2023. The brochure contains details of the venue, programme, speakers as well as sponsors and partner organisations. The online brochure for the HbbTV 2023 Symposium and Awards is available from today. The 48-page brochure presents details of the venue, provides an overview of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen’s continuous research shows, one quarter of Czech TV households are familiar with the red button. In its regular issue of the week, atmedia showed a trend of increasing number of red button users. Source: atmedia.cz

HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION UNVEILS NEW SYMPOSIUM FORMAT: THE “UNCONFERENCE”

The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with Comunicare Digitale, an Italian association for the development of digital television. For the first time, the HbbTV Symposium conference will be split into a traditional format on the first day while… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION OPENS ENTRIES FOR HBBTV 2023 AWARDS

The HbbTV Association is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples. The HbbTV Awards will be held for the sixth time, showcasing and celebrating best practice and excellence in the HbbTV community. The… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING

The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV. Known as AD SIMPLE, it has since the beginning of this month been available for advertising agencies and clients at www.adsimple.cz. Commenting on the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

VOD SERVICE PRIMA+ IS PREPARING NEWS

The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas). The VOD service prima+, launched in February this year, has now 90,000 paying users and almost 700,000 have… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS

The 11th HbbTV Symposium and Awards will take place 28-29 November 2023 in Naples, Italy. The HbbTV Association, which is organising the Symposium, has put together some attractive sponsorship packages. The HbbTV 2023 Symposium and Awards are aimed at platform operators, broadcasters, advertisers and ad technology providers, standards-defining organizations and technology companies. It offers immediate… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH

The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027. The volume of addressable TV advertising is set to increase by more than 50 percent globally by 2027 and account for 40… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM

The HbbTV Association has issued a call for speakers ahead of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples, Italy. The Association, which is co-hosting the event with Comunicare Digitale, an Italian association for the development of digital television, is now inviting industry executives and experts to address the top-level audience… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA TO UPGRADE AVOD SERVICE

The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV. Speaking exclusively to Broadband TV News, TV Nova’s CEO Daniel Grunt added that addressable TV is also in its mid-term plans and that by the end of 2024 it will have… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING

Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution. In the April campaign, Škoda Auto communicated its new identity using exclusive ad formats. In addition, the company also measured the impact of TV advertising by using a Brand lift solution, which it implemented via HbbTV in cooperation… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES

The 11th HbbTV Symposium and Awards will take place on November 28-29, 2023 in Naples, Italy. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS

Nova Group’s HbbTV (Hybrid Broadcast Broadband TV) will receive a new, relatively ground-breaking feature arising from the very nature of the ‘red button’. For many people, it will not only be interesting, but ultimately less intrusive. Last autumn saw the introduction of the Quiz Questions feature, which allowed viewers to be quizzed directly during a… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+

The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button. Minor graphic changes are being made to the HbbTV platform of the Prima media group, i.e. to the field of the so-called virtual red button. The planned change is related to the launch… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

11TH HBBTV SYMPOSIUM AND AWARDS 2023 IN NAPLES

The 11th HbbTV Symposium and Awards, which takes place on November 29-30, 2023 in Naples, Italy, will provide a unique platform to discuss all relevant topics in the HbbTV universe with high-level industry executives and experts. The annual key summit of the connected TV industry targets platform operators, broadcasters, advertisers and adtechs, standards organisations and… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA HAS BEEN BROADCASTING FOR 29 YEARS. HOW WILL IT CELEBRATE?

TV Nova celebrates its 29th birthday. On Friday, 4 February 1994 at 7pm, the first commercial television in the Czech Republic started broadcasting live from the National Museum. The name of the new station – Nova – was chosen from thousands of suggestions and ideas sent in by viewers. Soon after its launch, TV Nova… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM

The Voyo streaming platform from the CME Group portfolio has had an extremely successful year, exceeding 400,000 subscribers in the Czech Republic and Slovakia, according to media reports. On average, they spend almost 12 hours per week on Voyo. CME Group made Voyo a key priority last year, and thanks to a massive advertising campaign… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM

Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the 10th HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV

HBBTV SOLUTIONS CAN BRING PERSONALISATION AND TARGETING TO LINEAR TV ADVERTISING. ONLINE VIDEO OPERATORS ARE SET TO EARN MORE THAN THREE TIMES THE REVENUE FROM ONLINE ADVERTISING THAN FROM ONLINE SUBSCRIPTION SALES WITHIN FIVE YEARS. THIS WAS ALSO DISCUSSED AT THE HBBTV SYMPOSIUM. With HbbTV technology, targeted and personalised advertising messages can be brought into… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2022: Best use of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER

This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million. The number of active users of red button or HbbTV (hybrid TV broadcasting) in the Czech market is one million, according to ATO-Nielsen Admosphere data. In the Czech Republic, 92% of households… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON

The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA ADDS QUIZ FORMAT TO HBBTV AND EXTENDS MAX REACH

Nova group is adding a new quiz format to its HbbTV advertising offer. At the same time, it is also expanding the possibilities of the Max Reach format. Nova Group is coming up with a new feature in HbbTV broadcasting (Hybrid Broadcast Broadband TV) or the red button. This is a Quiz/Question feature that allows… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups. An average 14% increase in the cost of TV advertising on Media Club stations for 2023, the introduction of only one basic bundle of stations and its variations for defined target groups or… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TOP SPEAKERS TO HEADLINE HBBTV SYMPOSIUM 2022

Top-level executives from major market players and leading industry experts will discuss the latest developments in the connected TV market, unveil new products and services and provide exclusive insights in future trends at the 10th HbbTV Symposium and Awards on November 9-10 in Prague hosted by the HbbTV Association and the Czech Association of Commercial… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023

TV Nova will partly reflect the price increase in its business policy for 2023. it will increase its TV advertising cost by 12%. Nova TV Group will increase the cost of TV advertising by 12% for 2023. “The current economic situation has affected virtually all areas of the economy, not excluding the TV market. Likewise,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The finalists are (in alphabetical… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES

Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of  Innovation Day conference. The Ministry of Industry and Trade (MIT) will continue to support the free-to-air digital terrestrial broadcasting (DTT) platform beyond 2030. Miloš Mastník, general director… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022. The jury members are: Nicole Agudo Berbel, ProSiebenSat.1 Robert Briel, Broadband TV… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app. The app displays discount promotions and flyers from retail chains in the HbbTV hybrid broadcasting environment. This feature was originally operated separately under the name Prima Leaflets, but is now part of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

6 REASONS WHY LINEAR TV IS NOT DEAD

Despite years of predictions about the imminent demise of linear TV it is still very much with us. What keeps it going and who is watching? [Updated August 2022] Here’s a headline we read recently that made us pause and take stock of things: ‘The death of linear TV: exaggerated, imminent, or simply premature?’ Nothing… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING

Czech viewers have become quite used to the fact that the red button on the remote control brings up additional functions to the broadcast. In the last year, TV Nova has also paid more attention to this area. TV Nova invests in the development of HbbTV. Through connected smart TV technology, it offers bonus content,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA HAS EXPANDED THE SOCIAL TV APP IN HBBTV TO INCLUDE TIKTOK

Nova Group is expanding the capabilities of the red button and coming up with a new feature in the SocialTV app environment. The latter was introduced to users in May in connection with the integration with the social network Instagram. Now the app is being upgraded with another social network – TikTok. Viewers who have… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV AWARDS 2022 OPEN FOR ENTRIES

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest takes place as part of the 10th HbbTV Symposium and Awards on November… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY

HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today.

HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERS

The HbbTV Association, which co-hosts the in-person event Symposium HbbTV with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.

NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV

Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services. Nova Group launches Social TV app as part of hybrid broadcasting (HbbTV), extending its red button services. Viewers can launch the new feature with internet-connected smart TVs using the red button. The Social TV app allows the collection… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS

The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross. The media agency Media Club together with the measurement agency Nielsen Admopshere presented measurement for TV and online advertising (including HbbTV) and trailers AdCross. It has been available to media agencies since the start of this… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV

An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV. TV Prima has introduced Max Reach, an advertising format that combines TV spot campaigns and HbbTV. It uses targeting that works with data about TV devices – whether or not they have seen the intended ad… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT

Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group’s offer from autumn 2021. TV Nova said it sees HbbTV as an ever-evolving technology… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC

Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa. CRa adds that it provides infrastructure for OTT services to customers such as the TV groups Prima and Nova and the Mafra publishing house. It is also developing the possibility of targeted content broadcasting within HbbTV. Commenting on the development,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE

The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR

The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima. The number of video views on the Czech Internet and time spent watching online videos increased last year. This is shown by the data… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING

Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software. Since the beginning of the year, the Prima media group, in cooperation… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV DRIVES TRANSITION TO NEXT-GENERATION BROADCAST AND OTT SERVICES

Paris, December 3, 2021 – HbbTV has now reached the status of a mature standard endorsed by broadcasters, platform operators and manufacturers to deliver next-generation broadcast and OTT services, but closer cooperation between industry players is necessary to facilitate more complete deployment of the specifications in the market. This was the conclusion of the 9th HbbTV Symposium… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT

The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV. The flag ship of Prima’s HbbTV, the iPrima application, has a new version of link site. Nearly 500 thousand viewers visit iPrima in HbbTV per month according to Prima. The most watched programmes include series (Slunečná)… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA DEVELOPS ITS HBBTV, INTRODUCING A BREAKING NEWS BAR

TV Nova launched a new breaking news functionality thanks to which viewers watching linear TV can click through to more information. In line with its digital strategy, TV Nova is working on the development of HbbTV (the red button). Last week, it introduced a new breaking news functionality in linear broadcasting. It is a bar… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOVA: HBBTV CAMPAIGN BROUGHT TO SAZKA AN EXTRA MILLION VIEWERS

A new HbbTV campaign targeting Max Reach has brought Sazka almost a million more viewers within 48 hours, the Nova TV group has announced. TV Nova has launched a new kind of campaign in collaboration with client Sazka via a red button (HbbTV) and its Max Reach targeting. This type of advertising for HbbTV builds… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR

The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender. In July, Kantar Media a Nielsen Admosphere sent their proposals to participate in the tender invited by the Association of Television… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE VOYO VIDEO PORTAL TO BE ACCESSIBLE THROUGH THE RED BUTTON WITH THE FIRST 4K CONTENT LIKELY TO BE OFFERED NEXT YEAR

The Nova media group will make its Voyo video portal accessible through the HbbTV platform, i.e. through hybrid broadcasting. The upcoming innovation is in the final phase of testing and it has already been available in its beta version via Nova Gold.  Voyo’s entry to HbbTV will significantly increase its availability. Viewers will not have… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

ADDRESSABLE TV EVERYWHERE

Why broadcasters should enable ATV products across all touchpoints in a challenging and fragmented TV landscape. Local European broadcasters are facing ever-increasing competition and severe disruption in a number of areas. Most significantly, they are competing with global digital giants on their home turf within their core business — the TV advertising ecosystem. Furthermore, rapidly changing… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP

Óčko and Hybrid convert video advertising delivered on the HbbTV platform into the GRP equivalent. The TV group Óčko and the tech company Hybrid use data from the official audience measurement of the non-linear digital video content (PEM-D) to calculate advertising GRPs. They measure the delivery of non-linear video ads using the HbbTV platform (the red button). It is a solution connecting linear and… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

VOYO WANTS TO PULL EVEN WITH NETFLIX AND DISNEY+

Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt. Daniel Grunt has been managing internet activities of Central European Media Enterprises (CME) since this March. He… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

Only through the holistic and integrated management of all forms of TV media can advertisers achieve better measurement and greater effectiveness, writes Paul Evans. TV is not going anywhere, it’s going everywhere TV has come a long way since the very first commercial was aired over 80 years ago. It has innovated dramatically to create some… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

RECORD TV RATING IN OCTOBER, TERRESTRIAL RECEPTION PREVAILS

In terms of TV viewing, October 2020 has been the strongest of all months of October since the start of people meter measuring in 1997. The daily ATS in the 15+ target group accounted for 4 hours and 18 minutes this October, which is 35 minutes more compared to the average values for the same… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WHAT PEOPLEMETERS SAY

TV rating, which is measured electronically using so called peoplemeters in the Czech Republic, celebrates its 23rd anniversary today. This method started to be applied in 1997. Since that time, it has been subject to a number of changes and it ranks among the most advanced methods across the globe today. Research for the Association of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS

Prima Group won two awards at the HbbTV Awards. The jury awarded Prima in the Best Marketing and Promotion category for its Red Button campaign with Karel Voříšek and in the Best Use of HbbTV for Enhanced TV Services category for its video rental series offer. For the eighth time, the symposium organised by the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

CZECH PRIMA PROMOTES HBBTV

The Czech national broadcaster Prima will soon start to complement the HbbTV verification of smart TVs by Ceske Radiokomunikace (CRa) with its own iPrima seal. Furthermore, according to its product manager Iva Nesrstova, Prima’s HbbTV offer from mid-October include content that has not yet been shown on its TV channels. Nesrstova, who was speaking to… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

The red button on the remote control has become one of the most profitable digital services for TV Prima. The number of viewers and time spent with hybrid TV is growing. Viewers willingly pay and fill in questionnaires via HbbTV. So much so that Prima at first considered it a mistake. When Prima TV viewers want… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

WHAT IS HBBTV AND HOW TO TUNE IN: ALL ABOUT HYBRID BROADCASTING

You’ve probably already encountered the so-called Red Button, which sometimes appears on the TV screen and disappears again. But what is it and how does it work? HbbTV stands for hybrid broadcasting and has been a standard of the European Telecommunications Standards Institute since 2010. It adds an interactive superstructure to traditional TV broadcasting. In our… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS