THEME OF THE MONTH: TELEVISION 2.0

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor. The range of video content is wider than ever before, but viewing time remains limited. The latest Atmedia Index research, conducted by Atmedia, therefore examined… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December. The streaming service prima+  has introduced a Christmas programming offer, which has been expanded to include dozens of Czech and foreign titles since the beginning of December. The platform relies on classic fairy… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says. The Oneplay platform, which was created in March… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY DEPLOYS THE SERIES METODA MARKOVIČ: STRAKA, SÉRIE MONYOVÁ AND PÁD RODU KOLERŮ

The spring season of the new year 2026 on Oneplay will be marked by the premieres of Metoda Markovič: Straka, Série Monyová and Pád domu Kollerů. The Oneplay platform will launch its most anticipated projects of the new season, the miniseries Metoda Markovič: Straka, right at the beginning of the new year. The new series,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026. The Prima Group is filming a new travel reality show, Asia Express, which it will include in its spring 2026 broadcast. Filmed in Southeast Asia, the format will be… Continue reading THEME OF THE MONTH: TELEVISION 2.0

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media. The reality show Zrádci is an example of how a multimedia strategy can work, according to Prima Group’s new CEO Lukáš Kubát.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index. Too many TV channels and streaming services can lead to the ‘ paradox of choice’, a situation where a large number of options makes the decision more difficult… Continue reading THEME OF THE MONTH: TELEVISION 2.0

IPTV POPULARITY IN THE CZECH REPUBLIC FOR WATCHING VIDEO CONTENT CONTINUES TO GROW

The Internet is increasingly consolidating its position as the main source of video content viewing in Czech households, while traditional TV broadcasting via DVB-T2 antennas is losing its relevance. This is the current result of a survey conducted by the mobile association APMS. Current research by NMS Market Research for the Association of Mobile Network… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza. Do streaming services still have room to grow? Let’s take a look at what’s driving the growing potential of streaming services so far. The numbers from the United States offer a prime example. The market there shows a penetration… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH

O2 will also provide customers with a premium HBO Max channel for a one-month trial with every new Oneplay tariff plan ordered from the operator. From 1 to 31 October, customers will also get HBO Max on top of every new Oneplay tariff plan they order from O2. This will give them access to Oneplay’s… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook. The European media sector has seen revenue growth in recent years, but declining profitability.… Continue reading THEME OF THE MONTH: TELEVISION 2.0