THEME OF THE MONTH: TELEVISION 2.0

PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

The Prima media group is cancelling the so-called “grace period”, which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature. From 1 February, FTV Prima, inagreement with pay-TV operators, will tighten the conditions under which it will be possible to watch programmes on its channels on catch-up. This… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place. From 2 February 2026,Oneplay will expand its offering with new television channels from the AMC Networks group.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies. The year 2025 was another year of systemic change and conflicting trends for Czech media. On the one hand, after long debates, the funding of public… Continue reading THEME OF THE MONTH: TELEVISION 2.0

FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR

The Chance League’s viewership grew significantly in the fall, with attendance among the highest ever. The autumn season of the Chance League confirmed the growing interest of fans in the domestic competition, according to data from the League Football Association (LFA). Viewership of league matches on Oneplay Sport rose 23 per cent year-on-year, the most… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor. The range of video content is wider than ever before, but viewing time remains limited. The latest Atmedia Index research, conducted by Atmedia, therefore examined… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December. The streaming service prima+  has introduced a Christmas programming offer, which has been expanded to include dozens of Czech and foreign titles since the beginning of December. The platform relies on classic fairy… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says. The Oneplay platform, which was created in March… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONEPLAY DEPLOYS THE SERIES METODA MARKOVIČ: STRAKA, SÉRIE MONYOVÁ AND PÁD RODU KOLERŮ

The spring season of the new year 2026 on Oneplay will be marked by the premieres of Metoda Markovič: Straka, Série Monyová and Pád domu Kollerů. The Oneplay platform will launch its most anticipated projects of the new season, the miniseries Metoda Markovič: Straka, right at the beginning of the new year. The new series,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026. The Prima Group is filming a new travel reality show, Asia Express, which it will include in its spring 2026 broadcast. Filmed in Southeast Asia, the format will be… Continue reading THEME OF THE MONTH: TELEVISION 2.0

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media. The reality show Zrádci is an example of how a multimedia strategy can work, according to Prima Group’s new CEO Lukáš Kubát.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index. Too many TV channels and streaming services can lead to the ‘ paradox of choice’, a situation where a large number of options makes the decision more difficult… Continue reading THEME OF THE MONTH: TELEVISION 2.0