This year, HbbTV hybrid broadcasting celebrates ten years since the phenomenon appeared on the Czech market. Since then, HbbTV has come a long way and has become an essential part of the modern TV world. The HbbTV platform combines the best of TV and the Internet and is rightly one of the most popular technologies that enable viewers to enjoy an even greater viewing experience. The world beyond the red button opens the gateway to more content on the big screen.
The popularity of this digital technology is evidenced by the fact that the number of HbbTV viewers continues to grow year on year. But HbbTV also offers many benefits for advertisers. More effective targeting and better ad campaign reach in the form of Max reach extends the reach of a TV campaign to those devices that have not seen the TV spot. With this information, the red HbbTV button only targets specific devices according to this condition.
That’s why this month’s ScreenVoice magazine features a new article dedicated specifically to HbbTV and the innovative ad formats made possible by this platform. In the selection of inspiring articles in the “Read about the topic” section, you will find those about HbbTV on the Czech market and around the world.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO
14. 10. 2025Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly. Viewing of video content on connected large TV screens (CTV) is increasing and is already overtaking traditional linear TV globally. According to data presented at this year’s Adform Summit by Anton Karpovych… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV
7. 10. 2025Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes. The updated version of the programme includes the display of photographs… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025
6. 10. 2025The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2025. The jury members are: Ophélie Boucaud, Dataxis William Cooper,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV AWARDS 2025 OPEN FOR ENTRIES
9. 9. 2025The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 13th HbbTV Symposium and Awards… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION
16. 7. 2025The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest meeting of the HbbTV Steering Group and marks a significant step forward in enabling widespread secure delivery of premium content via HbbTV-based services. The new specification formalises… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025
30. 6. 2025The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the Call for Speakers for the 13th HbbTV Symposium and Awards 2025. The annual key summit of the connected TV industry… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025
23. 6. 2025The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is pleased to invite industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey. Co-hosted with TVekstra, a leading Turkish… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY
10. 6. 2025The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER
21. 5. 2025Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
IPTV VERSUS SATELLITE DISTRIBUTION
6. 4. 2025Media content distribution is undergoing a dynamic transformation. We stand at a crossroads where the flexibility of IP networks competes with the proven reach of satellites. The rise of Internet Protocol (IP) as a distribution path is unquestionable and is changing the game in the media industry. It is driven primarily by the explosion of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
PETR HATLAPATKA: CTV ADVERTISING IS GROWING IN REACH AND PRICE
31. 3. 2025Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising. Quality of content, more accurate targeting and a safe advertising environment are key factors that play an increasing role in the decision to buy video advertising. One of the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV REACHES 100 MILLION HOMES IN EUROPE
27. 3. 2025At least one TV set capable of supporting the HbbTV standard is available in 100 million European homes. The HbbTV Association announced the milestone Thursday, based on market estimates by research company Dataxis. It’s anticipated the number of HbbTV households will continue to rise, reaching 108 million by the end of 2025, up from 97… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS