In November, we celebrate World Television Day. This year is dedicated to the power of ATTENTION and highlights the growing importance of attention as a benchmark for advertisers. The idea is encapsulated in the new TV spot that accompanies World Television Day each year.
According to research by Group M, 66% of respondents said they are seeing significantly more advertising these days. A full 53% of respondents feel that ads are repeated too often and 35% of respondents often see ads that are completely irrelevant to them. Research also shows that the attention paid to advertising on social media and the attention paid to advertising on TV is not the same.
The Track the Success study and Karen Nelson-Field’s research reveal that television is the leading medium in terms of audience retention. Attention is therefore a topic that advertisers should pay close attention to if they want their brand to achieve its goals. Inspiration on how to achieve success and what to focus on in advertising from an attention perspective can also be found in the selection below.
We’ve also prepared the latest article in ScreenVoice magazine on the topic of attention. It features a selection of ads that have performed excellently in terms of capturing the attention of the audience.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH
26. 9. 2025More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey. Beyond the chart: One-third of US adults use AI agents for brand discovery regularly (24%) or frequently (9%), per a July Cordial survey. Research and information gathering is one of the tasks consumers are most comfortable… Continue reading THEME OF THE MONTH: ATTENTION
CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?
26. 9. 2025Up to 85% of marketers believe that creativity is the key to success, but only 59% know what good creativity actually means, according to the survey. 83.5% of marketers believe that creativity is the key to advertising performance, but only 58.5% of respondents agree within their team on exactly what good creative is. That’s according… Continue reading THEME OF THE MONTH: ATTENTION
ORLANDO WOOD AND SIR JOHN HEGARTY ON HOW CREATIVITY FUELS BRAND GROWTH
24. 9. 2025This year marks a symbolic anniversary – 150 years since the first documented use of the word creativity in English. Historian Adolphus William Ward used the term in 1875 in reference to William Shakespeare’s “poetic creativity”. Today, the importance of creativity in all sectors, including the media, is unquestionable. According to Sir John Hegarty, who… Continue reading THEME OF THE MONTH: ATTENTION
GEN Z HOLIDAY SPENDING TANKS IN 2025
22. 9. 2025Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC. Beyond the chart: Nearly a quarter (24%) of US holiday shoppers ages 18 to 29 will buy gifts earlier to avoid possible price increases due to tariffs this year, according to July CivicScience data. Younger consumers… Continue reading THEME OF THE MONTH: ATTENTION
KNOW.ATTENTION RESEARCH MAPS THE MEDIA BEHAVIOUR OF CZECHS
22. 9. 2025The Know.attention research project will deliver attention indices across TV, online, audio and outdoor advertising. The effectiveness of advertising is not only determined by its visibility, but also by the attention people pay to it. This is what the Know.attention project by media group Knowlimits and agency Median is investigating using eye cameras and EEG… Continue reading THEME OF THE MONTH: ATTENTION
THE GRAND PRIX OF THE DIRECT IMPACT CZECH COMPETITION GOES TO B TÝM
19. 9. 2025The Grand Prix award of the 23rd year of the Direct Impact Czech competition went to the B tým agency for the campaign “To za nás nebylo” for the Educational Institute for Moravia. The Direct Impact Czech competition knows the winner of its 23rd year. A total of 15 agencies and a number of their… Continue reading THEME OF THE MONTH: ATTENTION
ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS
16. 9. 2025Consumers trust brands more when their advertising appears in premium media, according to international research. The quality of the media environment plays a major role in how consumers perceive brands and their advertising, according to a new study by The Trade Desk and PA Consulting. Up to 85 per cent of respondents said they trust… Continue reading THEME OF THE MONTH: ATTENTION
WATCH ROBERT REDFORD’S MOST MEMORABLE ADS
16. 9. 2025ADWEEK remembers the Hollywood icon’s best commercials. Robert Redford, actor, director, producer, and Hollywood icon, has died at age 89. Redford is best known for starring in films including Butch Cassidy and the Sundance Kid, All the President’s Men, The Way We Were, and Out of Africa. He won an Oscar for directing Ordinary People… Continue reading THEME OF THE MONTH: ATTENTION
MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR
15. 9. 2025Media Club’s total revenues last year reached CZK 6 billion. Internet advertising is growing the fastest, but TV advertising is still the dominant position. Total revenues of Media Club, a company that sells advertising time on TV, internet and radio, reached CZK 6 billion last year, up 4% year-on-year. The company maintained its strong profitability,… Continue reading THEME OF THE MONTH: ATTENTION
ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING
15. 9. 2025As TV viewers shift to VOD services, global investment in advertising on linear TV is declining. The TV advertising market is changing globally. Audiences are gradually shifting from linear broadcasting to VOD services, and advertisers’ interest is changing with it. According to a report by Warc, global spending on linear TV will fall to $143.9… Continue reading THEME OF THE MONTH: ATTENTION
STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS
11. 9. 2025The UK showed an increase of 500,000 homes in the number who had access to a subscription video-on-demand (SVOD) service in Q2 2025. According to Barb, 20.6m UK homes (69.7%) now have services from providers including Apple, Netflix and Disney+ available. Doug Whelpdale, Head of Insight at Barb said: “With almost all services showing quarterly… Continue reading THEME OF THE MONTH: ATTENTION
UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE
11. 9. 2025In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading THEME OF THE MONTH: ATTENTION