Česká televize stations recorded the highest share of the television market in the first quarter of this year. On average, this stood at 34.30% among viewers aged 15 and over, which was almost five percentage points higher than in the same period last year. This is shown by official ATO measurement data.
Given that the period covers the months from January to the end of March 2026, the broadcast of the Olympic Games on Czech Television channels in February this year accounted for the largest share of this result. Thanks to the Olympic broadcasts, Czech Television’s February share increased by as much as ten percentage points year-on-year. Česká televize stations also had a strong start to the new year, recording a year-on-year increase of three percentage points in January thanks to the new programming introduced (figures for CS 15, all-day). In March, the share of domestic TV groups approached the average figures achieved in the same month last year.
Share of TV groups in the first quarter of 2026, all-day
Source: ATO, TV Live TS0-3 BS, 1 Jan 2026–31 Mar 2026. Change shown in percentage pointsTV group shares in the first quarter of 2026, prime time
Source: ATO, Live TV TS0-3 BS, 1 Jan 2026–31 Mar 2026. Change shown in percentage points. Prime time = 19:00–23:00ČT sport: the quarter’s high-flyer
The sports channel ČT sport recorded the highest year-on-year growth in the television market, improving by just under four percentage points (3.90 pp in CS 4) during the period under review. In addition to the Olympic Games, broadcasts from the biathlon season also attracted viewers.
The first quarter of this year also saw growth for news channels, particularly ČT24, which rose by 0.73 pp year-on-year (to 5.04%). CNN Prima News also increased its share by 0.33 pp to 2.59% (CS 4). Among the smaller channels, ČT2 performed well, improving by 0.5 percentage points year-on-year (to 4.55%).
A quarter dominated by the Olympics
Broadcasts from the Winter Olympics in Milan and Cortina were among the most-watched programmes of the first quarter. The most viewers tuned in to the ice hockey match between the Czech Republic and Canada, which was watched by 2.3 million viewers aged 4 and over. You can find an overview of the most-watched programmes from the 2026 Winter Olympics here.
Source: mediaguru.cz