Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).
As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.
In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.
In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.
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MORE ARTICLES ABOUT THIS TOPIC
“SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?
30. 7. 2025Oldřich Vávra from the Prague University of Economics focuses on the development of advertising in other industries, and this time he describes the history of sexuality in advertising. The use of sexuality in advertising is a phenomenon that never ceases to fascinate. It is constantly evolving as social and legal norms, morals, and cultural values… Continue reading THEME OF THE MONTH: SUSTAINABILITY
MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION
29. 7. 2025The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media. Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach… Continue reading THEME OF THE MONTH: SUSTAINABILITY
STUDY: TV ADS ARE TOP INFLUENCER OF OLDER ADULTS BUYING RETIREMENT HOMES
27. 7. 2025Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from the Television Advertising Bureau (TVB). 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action. “The 2025 Active Adult/Retirement Community Purchase… Continue reading THEME OF THE MONTH: SUSTAINABILITY
STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH
22. 7. 2025Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute. Why the research matters Brands are tools that become assets: they distinguish you from the competitors and communicate to new… Continue reading THEME OF THE MONTH: SUSTAINABILITY
CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY
11. 7. 2025Brand mascots are generally liked by Czechs in advertisements, but they don’t usually convince them to buy, according to the results of a representative survey by MNForce. Brand mascots tend to have a positive effect on Czechs in advertising, but only a minority are willing to change their purchasing decisions because of them. According to… Continue reading THEME OF THE MONTH: SUSTAINABILITY
HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION
9. 7. 2025For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost. According to a 2024 report, nearly two-thirds of surveyed viewers… Continue reading THEME OF THE MONTH: SUSTAINABILITY
CZECH AUDIOVISUAL INDUSTRY SLUMPED LAST YEAR, BUT LOCAL VOD AND ADVERTISING GREW
6. 7. 2025The Czech audiovisual industry took a break in 2024 amid unfavourable incentives and focused on preparing conditions for new growth, with Czech VOD production and advertising on the rise. The Czech audiovisual industry experienced a significant decline in 2024, mainly due to a temporary loss of competitiveness in film incentives. The industry’s total turnover fell… Continue reading THEME OF THE MONTH: SUSTAINABILITY
TV COMMERCIALS WITH A TASTE OF SUMMER: THE WETTEST WATER AND THE HOTTEST SAND IN COMMERCIALS
2. 7. 2025New ScreenVoice Originals series focus on summer vibe in TV advertising. New article will explain, that TV advertising by the water isn't just about summer. It's a carefully orchestrated dream in which the brand shines like the sun in a blue sky without a single cloud.
IF YOUR TRAVEL AD LOOKS TOO PERFECT, GEN Z WON’T TRUST IT
28. 6. 2025What clicks with Gen Z? Show them the good, the bad and the ugly.
STUDY PARKS ASSOCIATES: SHOPPABLE TV GROWING IN POPULARITY
27. 6. 2025While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too. Nearly one out of 10 households with a smart TV or streaming media device have purchased a physical good through a connected TV (CTV) platform within the past 30 days, according… Continue reading THEME OF THE MONTH: SUSTAINABILITY
TV ADVERTISING WITH A TASTE OF SUMMER OR WHEN BRANDS SURF THE WAVE OF HOLIDAY LIGHTNESS AND RELAXATION
26. 6. 2025The right product is not enough for summer success. You need to understand that people live very differently in the summer. They move outside, they watch media differently.
ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY
26. 6. 2025Zlatý středník has announced the finalists for its 23rd annual awards. MSL Czech Republic received the most nominations, while Jsme Fér and Plzeňský Prazdroj received the most nominations from clients. The competition for communication projects and corporate media, Zlatý středník, organised by the Association for Strategic Communication and Public Relations (ASCOPA), announces the finalists of… Continue reading THEME OF THE MONTH: SUSTAINABILITY