The Global TV Group is an informal grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose joint objective is to promote television and remind advertisers, journalists, tech gurus, agencies and industry peers about the effectiveness and popularity of TV.
The many trade bodies comprising the group aim to move the industry forward and harmonise how we speak about TV with a unified voice and narrative. This is done:
- By exchanging data and technical expertise to create The Global TV Deck, a valuable databank, designed to meet the needs of advertisers who are eager for transparent, reliable data and fresh insights. The deck features data from an initial 24 countries and covers topics such as TV’s reach, popularity, resilience, trust, impact, and effectiveness.
- Secondly, by issuing press releases which address current topics and trends in the advertising industry. Recent releases include the importance of TV advertising to online businesses, global figures on the trustworthiness of television and more.
- Finally, by widely supporting World Television Day, on 21st November through its network of members.
The Global TV Group believes the positive story about television is a global reality, which does not have to remain limited to the current members and is therefore happy to welcome additional trade bodies who share a similar mandate to contribute through data, networking and more.
https://www.theglobaltvgroup.com
