How to build a strong brand from scratch? How to change the internal perception of marketing from an expense to an investment? And how to use AI in advertising without killing creativity? These are the questions that will be answered first-hand at the #HolkyzMarketingu conference.
The fourth annual event, organised by the educational marketing platform #HzM, will take place at the Prague Congress Centre on Wednesday, 25 June. Once again, the aim is to offer practical lectures based on everyday experience.
Speakers will include Tereza Svěráková, partner and creative director at OAK Prague, who will talk about how to find your signature style and translate it into creative brands. ‘I will show where mine comes from and what it is like, mainly through my work for Česká spořitelna,’ she says, offering a glimpse into the ‘Age is just a number’ and ‘You are stronger than you think’ campaigns.
Meredith Kelly, Global Marketing Director at Škoda Auto, will talk about what happens when a brand dares to think beyond the brief – and the marketer leads it there.
Straight from the Cannes creativity festival, where she spoke with the global director of beer brands Desperados, Amstel & Tiger Beer (Heineken) about building brands in the era of the ‘creator economy,’ Věra Šídlová from Kantar will be attending the conference. This time, she will focus on creative effectiveness in the age of AI.
But the line-up of interesting speakers doesn't end there. ‘Among other things, I will talk about how we reflect our brand's mission and values in our marketing mix, and how our current marketing differs from the phase after the launch of Cans,’ says Dominic Rice, co-founder and CEO of the Cans brand.
You can still get a wealth of information, inspiration and know-how directly from the front line. The last tickets for the #HolkyzMarketingu Conference are still available.
Source: mam.cz
