This egtabite features the most interesting business case studies of 2022. We invite you to rediscover these great insights, ideas and creative innovations our members have so kindly shared with us over the past twelve months.
If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of over 400 egtabites on egta’s website.
egtabite 408: Celebrating World TV Day around the globe
World Television Day was celebrated for the 26th time on 21 November. The annual TV spot, local coverage, campaigns highlighting TV’s strengths for advertisers, and Expert series on the attention economy, were some of the initiatives carried out on the occasion.
egtabite 406: TF1 PUB teams up with Snapchat for the return of a hit TV show
TF1 PUB in France teamed up with Snapchat for the distribution of content from the reality TV show Star Academy, as part of TF1 PUB’s strategy that aims to appeal to younger audiences across devices.
egtabite 404: Il Collegio – how Rai Pubblicità transformed the classical TV spot into branded stories
Italian sales house Rai Pubblicità seamlessly integrated the brand of sanity products Lines into a successful series, boosting the awareness of the brand while addressing gender stereotypes and discrimination.
egtabite 402: How ITV became Better Together
ITV launched new strategy based on a simple question: What can we do better? ITV conducted 40 one-on-one interviews with agencies to gauge their sentiment about ITV which lead to valuable course corrections.
egtabite 400: DPG Media’s one connected media ecosystem
The Belgian sales house DPG Media Advertising laid out a strategy to build a sustainable future for advertising through threefold approach: building an omnichannel video ecosystem, focusing on first-party data and promoting local impact.
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egtabite 398: Seven.One Media’s award-winning wine-commerce
Seven.One Media in Germany made use of its full value chain when it created a niche e-commerce brand Vinzery.
egtabite 396: The atmedia index helps industry players navigate the Czech TV market
The atmedia index, research studies published by the Czech sales house atmedia, provides readers with in-depth analysis of the local TV & VOD environment.
egtabite 394: Pro Plus’ tailor-made product placement offering
Pro Plus in Slovenia introduced a new offering to its portfolio, incorporating product placement and sponsorships for advertisers, tailored for an environment where strict rules apply to the format.
egtabite 391: An interview with egta’s new president, Walter Zinggl
egta’s new President shares his thoughts on egta, his presidency and the future of our industry in the years to come in a short interview.
egtabite 389: DPG Media Advertising and car brand KIA: A 100% data-driven strategy
How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? The case focuses on a recent data-driven ad campaign by Kia, rolled out by DPG Media Advertising and Havas Media in Belgium.
egtabite 387: RTL AdConnect and the new life of the living room
This egtabite puts the spotlight on RTL AdConnect’s latest research on how to advertise better in an evolving Total Video World.
egtabite 385: Making TV advertising accessible for everyone
This egtabite focuses on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description services. This edition aims to inspire TV companies to embark on their own journey towards making sure TV is truly accessible to all audiences.
OTHER CASE STUDIES
HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS
28. 11. 2025Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot that brings incremental revenue and gives sales teams concrete evidence on audience response,… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
HOW A LIGHTER AD LOAD ON CANAL+ BRAND SOLUTIONS’ STREAMING PLATFORMS BOOSTS EFFECTIVENESS IN ALL FUNNEL STAGES
28. 11. 2025Canal+ Brand Solutions – the sales house for Canal+ in France – released the results of a study on the advertising experience offered on Stream+, their aggregated digital video offer, which limits ads to an average of three minutes per hour and two pre-roll ads at the start of each program. The results show that… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
DPG’S AD MANAGER+ LAUNCHES FOR SEAMLESS DISPLAY WITH AI-BASED AUDIENCE
24. 10. 2025DPG Media is extending its in-house platform with Ad Manager+. The update adds AI optimization audience expansion, creative tools, and workflow support in the same self-serve environment that supports Full CTV and retail-data activation. For sales houses: retail and commerce data become addressable on big-screen inventory within a sales-house stack, with performance tools, reporting, and… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
INSIDE FRANCETV PUBLICITÉ’S ADSPACE•IA’S PLANNING LAYER
14. 10. 2025FranceTV Publicité is transitioning its media buying operations into an AI-assisted mode. ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns. It executes these plans as a managed service on france.tv’s premium offer. For sales houses, this marks a tangible step in AI commercialisation: algorithmic Total Video mixes enriched with attention and carbon reporting. AI… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE
11. 9. 2025In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION
17. 7. 2025In a major step toward modernization and efficiency, Screenforce has collaborated with TV broadcasters in the Netherlands and have launched SpotDeli, a centralized platform for submitting TV commercials. Developed by Screenforce and MediaLab, SpotDeli has become the exclusive gateway for delivering commercials to major Dutch sales houses, including Ster, Talpa Network, and Ad Alliance. This… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
MADE IN AUSTRIA – MADE FOR AUSTRIA
16. 7. 2025A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL
24. 6. 2025In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform as a core pillar of its distribution architecture, publishing full-length episodes, launching thematic channels, and… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
ADS & DATA X SPA REINE ECO-PACK: UNLOCKING INCREMENTAL REACH THROUGH DATA-DRIVEN TV TARGETING
22. 5. 2025SPA Reine’s Eco-Pack campaign with Ads & Data sets a new benchmark in media innovation by combining linear TV with Addressable TV (Smart AD) to deliver incremental reach and optimize frequency. In a still water category under growing pressure from tap water and price-driven private labels, SPA Reine worked with Ads&Data to reaffirm its leadership… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER
21. 5. 2025Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
AD MANAGER BY RTL ADALLIANCE – A UNIQUE GATEWAY TO EUROPE’S PREMIUM DIGITAL VIDEO INVENTORY
17. 4. 2025A unique gateway to Europe’s premium digital video inventory RTL AdAlliance has introduced AdManager, a self-service advertising platform that enables advertisers to directly purchase premium digital video inventory across multiple European markets. The platform consolidates access to Connected TV (CTV), Broadcaster Video-On-Demand (BVOD), and online video inventory within a single, user-friendly interface. It’s a first-of-its-kind… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM
17. 4. 2025Amid ongoing industry discussions around the definition of premium content and the role of global streaming platforms within the broader “TV” ecosystem, Vevo, the world’s leading music video network, which distributes the largest network of premium music channels on YouTube, has released a new study. The research conducted by Amplified Intelligence offers valuable insights into… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED