The love affair with television has been connecting the audience with the screens already for several decades. Television is one of the most popular media today and also the most used media type. Ever.
The popularity of television is evidenced by facts and research:
- A quarter of people prefer watching TV to surfing the internet.
- 60% of people watch TV more than 2 hours a day, i.e. more than both radio and internet (declared).
- And 55% of people watch TV every day.
Shows and series that tell great lovestories are among the blockbuster movies. And TV advertising isn’t lagging behind either. Therefore the topic “TV love” is right to mention also today, in this moment. Read also the ScreenVoice magazine about how TV commercials use the theme of Valentine’s Day.
We also present a selection of articles on the topic of love and emotions in advertising in the selection below.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
INTERNATIONAL BEER DAY: ICONIC TELEVISION ADVERTS TOPPED WITH BEER FOAM
7. 8. 2026International Beer Day falls on the first Friday in August each year. As well as providing…
THE EMPEROR IN THE SERVICE OF BRANDS: NAPOLEON STORMS TELEVISION SCREENS
4. 8. 2026Napoleon’s life offers advertisers almost everything a great story requires: a meteoric rise, military victories, immense…
AQUALAND MORAVIA SCORES A HIT ON WATCHTIME. A SPOT FROM CROATIA REACHED 1.8 MILLION PEOPLE
3. 8. 2026Aqualand Moravia’s latest campaign flipped a familiar travel stereotype by showing Croatians heading to Moravia for…
ALZÁK, MONETA’S CAT AND PAT & MAT: ESTABLISHED MASCOTS ARE A SAFE BET IN ADVERTISING, BUT AI IS HOT ON THEIR HEELS
25. 7. 2026He is green and has a rather unpleasant, squawking voice provided by Bohdan Tůma. Although many…
FROM REQUIEM TO CHOCOLATE: WOLFGANG AMADEUS MOZART’S SECOND LIFE IN ADVERTISING
23. 7. 2026Mozart remains a durable advertising asset because his name and music instantly signal genius, elegance, eccentricity…
EINSTEIN WOULD HAVE BEEN AMAZED: TODAY, HIS FACE SELLS BREAD, MOBILE PHONES AND ELECTRICITY
17. 7. 2026Albert Einstein remains a powerful advertising shorthand because his face, hair and moustache instantly signal genius,…
GIANTS IN ADVERTISING: FAMOUS HISTORICAL FIGURES AS THE FACES OF BRANDS
14. 7. 2026Historical figures give advertisers a fast, recognisable shorthand for values such as national pride, honesty, inventiveness,…
TROJAN, ČERMÁK, KOTEK AND MORE: CZECH ACTORS BRING CHARISMA, HUMOUR AND AUTHORITY TO TELEVISION ADVERTISING
2. 7. 2026Research by ReSOLUTION Group, Nielsen Admosphere and the Czech National Panel identifies actors as among the…
TOY STORY 5 HEADS TO CINEMAS — AND ITS HEROES ARE BACK AS ADVERTISING STARS
18. 6. 2026Toy Story 5 returns Woody, Buzz and the franchise’s wider commercial engine to cinemas, with brand…
STRONG EMOTIONS LEAD TO STRONG RESULTS, SAYS NEW SCREENFORCE STUDY
14. 6. 2026The new Screenforce study, entitled Follow the Feelings – Emotional Advertising as an Effectiveness Booster, explores…
TELEVISION IN 2026: THE BIG SCREEN AS THE CENTRE OF MODERN CONSUMER BEHAVIOUR
2. 6. 2026Television is shifting from a passive awareness channel to an interactive environment where trust is built…
SHREK CELEBRATES 25 YEARS: THE GREEN OGRE REMAINS A GREAT SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS
16. 5. 2026A quarter of a century has just passed since the birth of the grumpy ogre from…