HOW CAN TV ADVERTISING DRIVE GROWTH BEYOND ‘PERFORMANCE’ B2B MARKETING?

We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised businesses through low-cost TV ads. 1) In recent times, targeted advertising on platforms like LinkedIn,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE

Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study. NEW ROCHELLE, N.Y.—As consumers struggle to find content in an increasingly increasingly fragmented streaming ecosystem, streamers are increasingly turning to curated collections and hubs as a way to find relevant programming,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD

Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study. Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVODs has shrunk dramatically… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS

TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix. Quoting a new study by Behavio Labs, Media Guru reports that its brand awareness stands at 88%, behind Netflix (89%) but ahead of Disney+ (81%), O2 TV (77%), HBO Max (71%) and Amazon Prime (40%). Jakub Folauf, head of brand… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SURVEY RANKS TOP SPORTS AMONG TV VIEWERS

The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey. With this summer’s strikes hurting the flow of new content into TV and streaming platforms, live sports have become an even more important programming staple, with 70% of Americans saying they watch live sports, according… Continue reading THEME OF THE MONTH: TELEVISION 2.0

“WHAT’S YOUR FAVOURITE BANNER AD?” SAID NO ONE EVER: WHY CREATIVES STILL LOVE TV

Marketers are reportedly falling out of love with TV – but what do creatives think about the future of the medium? When someone is asked what their favourite ad is they will almost certainly refer to a TV spot. TV is an advertising medium that can leave a long-lasting impression on a person and is… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY

The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek. Meanwhile, the current director of VOD Josef Benes will continue to be responsible for the operation and development of the prima+ streaming platform. Prima+ has been on the Czech market for nine months. During… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES

Nielsen’s Gracenote unit marks trend toward classic TV content. Amid the talk about how streaming services are pruning their libraries, there is still more than enough choice to make it difficult for viewers to figure out what to watch next. A new State of Play report by Nielsen’s Gracenote unit, looking at the United States,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE

As consumers struggle to find content in an increasingly increasingly fragmented streaming ecosystem, streamers are increasingly turning to curated collections and hubs as a way to find relevant programming, a new study from Horowitz Research has found. The Horowitz study found that most streamers say they value having these curated collections/hubs as part of their… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO

Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio. Prima TV Group would like to increase its share of the television market in the autumn, which is to be supported by its new autumn schedule. It rests… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW. After years of decline, streaming services experienced a surge in daily engagement per user on a global basis in the first half of 2023, reversing the downward trend that started in 2021 as competition between services began taking a… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. “We have already negotiated a deal with Czech Television,” says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the… Continue reading THEME OF THE MONTH: TELEVISION 2.0