The pandemic has undoubtedly accelerated a worldwide trend of changing viewing habits. It boosted the media development in terms of ability to choose the programme that suits any mood, everytime, everywhere and in the moment, when the viewer want to watch.
The November conference organised by ScreenVoice / AKTV was therefore dedicated to video on demand, VOD. Recordings of the presentations of each speaker can be found here.
A selection of articles with the VOD topic is included in the selection below.
PREVIOUS THEMES OF THE MONTH
More articles about this topic
DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR
6. 3. 2024The Czech Republic saw a 30% increase in subscriptions to video-on-demand (VOD) services last year. Netflix, Voyo, Disney+, Spotify and HBO Max were the most subscribed to. This is according to a study by Deloitte. The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation… Continue reading THEME OF THE MONTH: TELEVISION 2.0
TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC
28. 2. 2024Millennials have emerged as the most avid users of paid VOD services in the Czech Republic, according to the latest Atmedia Index. Netflix, HBO Max and Disney+ are among the streamers favoured by Generation Z and Millennials, encompassing individuals aged 15–24 and 25–34. A combined 61% of the demographic are described as “avid viewers” of… Continue reading THEME OF THE MONTH: TELEVISION 2.0
NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS
22. 2. 2024Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week. The amount of time the average user spends watching content per day increased globally in 2023 by 12% for VOD and 4% for Linear TV content. This pivot might… Continue reading THEME OF THE MONTH: TELEVISION 2.0
KANTAR: U.S. STREAMING MARKET NEARS SATURATION
17. 2. 202495% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar. The U.S. streaming industry has reached the point of near saturation, with 123 million U.S. homes (95% of all homes) having at least one streaming VOD service in December of 2023, according to Kantar. Kantar’s latest Entertainment on Demand… Continue reading THEME OF THE MONTH: TELEVISION 2.0
TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?
29. 1. 2024Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly. Amid all the positivity around marketing “confidence” appearing to improve heading into this year, TV is set to have another very tough year. Media-buying agency bosses I’ve spoken to in… Continue reading THEME OF THE MONTH: TELEVISION 2.0
ALEX RUZEK: PRIMA WILL NOT GIVE UP ON LONG-RUNNING SERIES
29. 1. 2024The programme pillars of the Prima group’s TV channels are well set, and we are not going to change them, says new Programming Director, Alex Ruzek, about the direction of Prima’s programme. Since last September, Alex Ruzek has taken over the management of the Prima TV group’s programming. She was in charge of the programming… Continue reading THEME OF THE MONTH: TELEVISION 2.0
SURVEY USA: MAJORITY OF VIEWERS WOULD SWITCH TO AD-SUPPORTED STREAMING TO SAVE $5 A MONTH
5. 1. 2024More consumers who were previously intolerant toward ads are coming around to ad-supported services to save money. According to the “TV reklama: Fact vs. Fiction” study , this percentage is “significantly higher”. This softening of ad aversion is a trend that will continue to grow, as the Hub reports that over the past year, more… Continue reading THEME OF THE MONTH: TELEVISION 2.0
THE FUTURE OF TV: RE-SHAPED, RE-DEFINED, AND STILL RELEVANT
30. 12. 2023Industry leaders explore the future of television. The “television experience” has morphed into the more broadly defined “viewing experience,” extending to mobile and connected devices, new streaming services, and multiple screens. Accelerating these trends are a changing business landscape, IP and cloud workflows, and AI and data-driven analytics that will re-shape content creation. But whichever… Continue reading THEME OF THE MONTH: TELEVISION 2.0
TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE
21. 12. 2023Thinkbox highlights data that shows linear TV advertising has increased in price by 20% – not 50% – since 2019, and suggests that while price is an important factor in TV’s effectiveness there are other things to consider. There are few things less welcome than someone you hold in high regard saying something you not… Continue reading THEME OF THE MONTH: TELEVISION 2.0
BRANDS TO SPEND RECORD £9.5BN ON CHRISTMAS ADVERTISING
9. 12. 2023Media inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data. Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation. Brands have… Continue reading THEME OF THE MONTH: TELEVISION 2.0
ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS
29. 11. 2023At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple… Continue reading THEME OF THE MONTH: TELEVISION 2.0
HOW CAN TV ADVERTISING DRIVE GROWTH BEYOND ‘PERFORMANCE’ B2B MARKETING?
13. 11. 2023We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised businesses through low-cost TV ads. 1) In recent times, targeted advertising on platforms like LinkedIn,… Continue reading THEME OF THE MONTH: TELEVISION 2.0
