HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

9. 5. 2024 | 4 min read Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching.

YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS

6. 5. 2024 | 6 min read Here’s how to navigate the brave new world of streaming

OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS

9. 4. 2024 | 3 min read Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts.

SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL

31. 3. 2024 | 2 min read A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on connected TV (CTV) campaigns in 2024, according to a new study from tvScientific.

HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

21. 3. 2024 | 4 min read The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT

11. 3. 2024 | 4 min read With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can, including how they access TV content.

HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024

5. 3. 2024 | 6 min read The convergence of commerce and TV is not merely a fleeting trend but presents a seismic shift in the ecosystem, writes LiveRamp’s Will Keggin.

AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?

28. 2. 2024 | 15 min read The word "author" automatically creates a kind of aura of uniqueness around itself. However, this romantic notion is not so relevant today - an author is not just some guru who creates a work of art that future generations will learn about through textbooks. Today, virtually anyone can be an author. This is especially evident in the world of television advertising, where big names are the desired but rarer exception. Of course, the so-called auteurs offer a databank of examples of good practice, and it is appropriate to return to them, but it is not appropriate to think that the creative team of an advertising agency performs a diametrically different activity. So what is it really like with authorship and auteurism in TV advertising? How do you turn an ad into a work of authorship? In terms of craft authorship, television advertising is a discipline similar to film or television series. It differs, of course, in the subject matter and the purpose for which it is created, but the creator must go through a de facto comparable process. As a result, a television advertisement communicates its main message in the same way as any other work. And, logically, there are three main channels of communication.

THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

25. 2. 2024 | 6 min read Nielsen’s chief product officer talks about trends in NFL viewing.

TELEVISION HAS A FUTURE AS A MEDIUM. NEW DATA DEBUNKS MYTHS ABOUT TV AND TV ADVERTISING

22. 2. 2024 | 6 min read Television is still one of the most popular leisure activities in Czech households. This is the conclusion reached by the association of television organizations in its new report, stating that viewers over the age of 15 spend three hours and forty-four minutes a day watching television. TV’s effectiveness, huge reach to a wide audience and other benefits make it clear that advertising on tv makes much sense for brands even in the digital age. And it is time to deal vigorously with the myths about TV and TV advertising. Long History and Strong Position of Television Advertising Television advertising has been around for decades and has survived the digital age. Despite all the new developments, TV remains one of the most powerful advertising platforms and still holds its position as the most compelling and trusted media channel. According to Peter Field, television has never been a more effective advertising channel than it is today.

NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

22. 2. 2024 | 3 min read Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week.

HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

31. 1. 2024 | 6 min read An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and millennials. The Evolution of Television Television has come a long way since its inception. From bulky TVs to sleek, high-definition flat screens, the hardware has transformed significantly.

TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

29. 1. 2024 | 5 min read Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly.

WILL SELF-SERVE GET SMALL ADVERTISERS TO EMBRACE TV? (WOLK)

21. 1. 2024 | 5 min read The television industry has come to realize that there are millions of small companies that could be running television commercials but are not.

SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS

20. 1. 2024 | 3 min read Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions.

WILL 2024 BE A REVOLUTIONARY YEAR FOR MEDIA: THE DOMINANCE OF CTV, AN EARTHQUAKE IN THE MIX OF ADVERTISERS, THE THREAT OF STREAMING SERVICES AND THE DAWN OF AI’S ADVERTISING POTENTIAL

5. 1. 2024 | 12 min read The world has welcomed the year 2024 with great expectations. Without exaggeration, this year seems to have potential to be truly revolutionary in the TV broadcasting environment. At the outset, some may wonder what role artificial intelligence will play in this as it is one of the trends, although seemingly not the most important one yet. CTV is what is expected to bring the real surprise for TV marketing in 2024. What global media trends might surprise us next year? CTV becomes the centre of the marketing revolution Clearly, 2024 will be another big year for connected TV (CTV), a term that usually refers to a wide range of internet-connected smart TVs. The popularity of this phenomenon is growing massively – in the US, the number of households with CTV surpassed the number of households with conventional terrestrial TV for the first time in history last year. Data from eMarketer shows that 87% of US households use CTV, with streaming platform Netflix leading the way with more than 65 million subscribers in the US alone. Obviously, other devices such as game consoles (PlayStation, Xbox, Nintendo Switch and others) and Blu-ray players also play a role.

STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

4. 1. 2024 | 5 min read Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study.

WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?

30. 12. 2023 | 4 min read Despite the rise of streaming services and CTV, traditional television is still prevalent.