90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 | 3 min read The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.

OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION

5. 3. 2024 | 3 min read The Óčko group continues to build its reach through social networks, reaching the majority of the population that is presented on the networks.

WILL SELF-SERVE GET SMALL ADVERTISERS TO EMBRACE TV? (WOLK)

21. 1. 2024 | 5 min read The television industry has come to realize that there are millions of small companies that could be running television commercials but are not.

CZECHS MOST OFTEN REMEMBER ADS ON TV, FOLLOWED BY YOUTUBE AND FACEBOOK

22. 11. 2022 | 5 min read TV campaigns lead in recall among czech viewers and internet users. Compared to the same spots played in TV archives, on YouTube and Facebook, Czechs recall them best, according to the Track the Success study conducted by the Association of Commercial Television (AKTV) in cooperation with Eye Square.

A PICTURE WORTH A MILLION A DAY: FACEBOOK’S TV AD SPENDING

19. 6. 2018 | 1 min read Facebook has been spending heavily to back a TV ad campaign designed to win back its users' trust following disclosures about users' data being used to retarget them, its role in disseminating fake news, and other negative issues. The campaign (see below) promises to get back to “what made Facebook good in the first place.” So far, it’s making local and national TV outlets a better place to be. Facebook has been averaging $1 million per day since breaking mid-March, when it kicked off a six-week local flight, followed by a national rollout on April 25, according to an analysis by competitive ad tracker Kantar Media. The outlays may seem a lot for the TV ad market, but it’s a pittance of what Facebook takes in from advertisers. According to Kantar Media, Facebook brought in $11.8 billion during the first quarter of 2018, or about 130 million per day. Source: mediapost.com