Kategorie: ARCHIVE

What is the future of Free Ad-Served TV and what does it mean for Advertisers in terms of strategies for reaching targeted audiences?

The 10th FOKUS Media Web Symposium (MWS) takes place on June 13-14. The MWS is an annual international conference organized by Fraunhofer FOKUS since 2010 hosting 200+ participants from all over the world discussing Internet based media delivery. During two days, MWS covers technical aspects (workshop, tutorials, and exhibition on the first day) as well as trends and business related aspects (conference on the second day).

Registrations for FED (Forum Europeo Digitale) 2023 are now open. The twentieth edition of the festival, which is dedicated to the media, digital and telecommunications industry, will take place in Lucca on 8 and 9 June 2023.

Program to be specified later.

ANGA COM: EXHIBITION & CONFERENCE FOR BROADBAND & MEDIA

If you want to keep up to date with the latest trends and the most effective marketing tools that can help you in your work, attend the next Tools in Marketing online conference. It will showcase the most interesting platforms on the market and offer practical tips on how to work with them.

On Wednesday 17 May we will celebrate the best innovators worldwide and share the secrets behind their success. Join Kantar innovation experts for data-driven use cases on how innovation can shape the brands of tomorrow.

Join us on 17 May as Contagious experts put their necks on the line and predict what’s going to win big at this year's international festival of creativity. Bugger the Bronzes and screw the Silvers - we're going for the Grands Prix!

Advertising is a uniquely powerful way for companies to tell authentic and engaging stories that celebrate people from different backgrounds. Today, more brands are looking to go beyond diversity and into inclusion and allyship, but what’s the best approach?

Bringing together senior leaders from brands, agencies and media owners. Media 360 is packed with insight, inspiration, and lively debate on the biggest issues impacting advertising and marketing. Media360 is the industry’s best loved event for a good reason. No other event delivers the exciting opportunities for senior industry leaders to network, collaborate and create better partnerships.

Nextv Series Europe will be focusing on the trends, innovation and strategies driving Pay TV, Telecom and OTT in an increasingly connected ecosystem. This 8th edition will regroup TV industry professionals from Europe to discuss the newest business trends and key challenges faced in this industry.

Dataxis is pleased to announce the 3rd edition of the Nextv AD Europe will be held on the 10th of May 2023 in Prague. Nextv Ad Europe 2023 will bring together the whole TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and TV strategies integrate.

MEDIA meets SPORTS focuses on the relationship between sport and media and highlights the importance of the segment for technological trends, content and social development.

Connected TVs are disrupting the traditional use of TV sets and offering unique opportunities for advertisers to better target their audience and for publishers to increase their revenues. CTV advertising is already the best way to offer targeted ads on the big screen and is already used by global brands. As the connected screens market is booming, the targeted advertising opportunities seem endless. This change will involve all stakeholders: AVOD and BVOD, SVOD platforms with hybrid advertising offers, content aggregators, FAST channels…

The ninth edition of the BRANDstorming conference will once again revolve around brands. We will present stories of brands that have won the favour of their customers without spending huge sums on TV advertising. What they have in common is the art of being relevant to their target group and bold communication that is often "on the edge".

Christmas may still be a long way off, but the time for thinking about seasonal creativity is slowly approaching. Wondering how brands can use their Christmas campaign to increase profits and drive market share growth?

It started as a spate then turned into an avalanche–over the past decade, the marketing sciences have unleashed reams of data and principles into the marketing world. In some parts of this world, the academics involved with this unleashing are like pop stars. But in the USA, there is still a massive gap between the marketing academia and the practitioners. After all, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must, the USA doesn’t care as long as you unfurl your money onto the table. What’s more, when you pause to look at some of the unleashed data, they’re mind-blowing yet so much of the marketing sciences conversation is formal, dressed in suits, and inaccessible to many.