Pořadatel: Ad Age

10/11
AD AGE NEXT: STREAMING

Mega-media mergers, sports on streaming, the measurement faceoff and buzzy, new ad-supported subscriptions. The digital entertainment world has been a flurry of ever-innovating change as more platforms enter the competitive streaming market—perhaps even brands themselves.

1/1
AD AGE WEBINAR: HOW MEDIA BUSINESSES CAN BREAK DOWN DATA SILOS TO DELIVER IMPACTFUL CUSTOMER EXPERIENCES

As competition for attention continues to intensify, media businesses must proactively deliver engaging customer experiences to attract, retain, and grow audiences. However, as a result of inadequate customer insights, many struggle to deliver on personalization and suffer from wasted marketing spend and churn.

7/12
AD AGE NEXT

Ad Age hosts its annual conference on the future of marketing.

15/3
BUILDING BRAND LOVE: DRIVE CONSUMER BEHAVIOR THROUGH PRODUCT LOYALTY

Building brand love has never been more important. In an intensely competitive market brands must actively seek out opportunities to establish 1:1 consumer connections that feel relevant and personal. The answer can be the venerable loyalty program, but post-pandemic they have a vastly different purpose and an entirely different viewpoint.

4/4
AD AGE: CREATOR SUMMIT

Join Ad Age in person on April 4 as we bring together creators, brands and agencies to discuss how they are navigating the vast creator economy.

1/1
AD AGE: THE STATE OF TV ADVERTISING

The State of TV Advertising

8/11
AD AGE BUSINESS OF BRANDS

AdAge regularly brings you inspiration and news from the field of brand management. This time on the topic: how the brand business is changing and what role marketing plays in it.

6/3
AD AGE GEN Z SUMMIT

Join Ad Age in person in March to discover what impacts Gen Z behavior and purchasing decisions.

6/2
AD AGE SUPER BOWL PLAYBOOK: THE STRATEGIES BEHIND THE 2024 COMMERCIALS

Join Ad Age on Feb. 6 to get a sneak peak of what will be the most talked about Big Game commercials, and go inside the process of creating these campaigns with brand leaders, agency executives and talent.

1/1
FROM HYPE TO REALITY: THE FUTURE OF AI IN MARKETING

There is no doubt that AI has taken the marketing world by storm, with marketers embracing its capabilities to enhance their audience engagement strategies. Since the release of ChatGPT last year, Conversational AI has reshaped the marketing landscape. However, some burning questions remain:

4/3
AD AGE NEXTGEN MARKETING SUMMIT

Join Ad Age in person in March for a three-day immersive event on Gen Z, direct-to-consumer marketing and the creator economy. This will be a crash-course for CMOs, brand strategists, agency leads, social marketers and media managers on how to innovate marketing strategies in 2025 to more authentically connect and engage with some of the most hard-to-reach consumers.

8/4
AD AGE: THE CTV PARADOX: MORE STREAMING CHOICES, LESS CUSTOMER CONNECTION

Connected TV (CTV) isn't new and shiny anymore - it's a core part of the digital marketing mix. And with the explosion of streaming options and the sheer volume of content flowing through these platforms, marketers should be ecstatic - but it's harder than ever to reach and maintain a connection with people. Why? Because of the streaming paradox: more platforms, more data and less connection with the audiences that matter most.

23/3
THE BUSINESS OF SPORTS FANDOM: TURNING PASSION INTO ADVERTISER PERFORMANCE

Sports fandom has evolved far beyond the final buzzer. Today’s fans — younger, more diverse and relentlessly connected — live in a 24/7, multiplatform sports ecosystem. They curate communities, content and connections across live events, social feeds, audio channels, video platforms and podcasts, shaping a new frontier for engagement.