Kategorie: ON DEMAND

How can we improve ad creativity? Thinkbox to unveil new studies examining creativity from every angle

4 ways behavioural science can make marketers more successful

This webinar will prepare you with the latest on streaming video behaviors and how they vary among cord loyalists, cord shavers, cord cutters and cord nevers.

The webinar focuses on improving accessibility through HbbTV-based solutions.

A SERIES OF WEBINARS FROM THE HBBTV ASSOCIATION PRESENTING DIFFERENT PERSPECTIVES ON THE HBBTV PHENOMENON.

Following sessions with Europe’s major broadcasters and platform operators, the HbbTV webinar series will focus on HbbTV solutions and services for small and local broadcasters.

During a dismal year, some brands still managed to thrive. How?

Of the many effects the pandemic has had on society, one was to fast-track the shift to ecommerce. This in turn created a surge in new online businesses disrupting every conceivable category.

In this data-driven webinar, the experts at Marketron broke down the local TV advertising trends fueling this growth. Attendees learned about a variety of factors.

Ad budgets can be the first thing cut when economic uncertainty hits. However, over half of brands that maintain or grow marketing budgets during a downturn see ROI increase.

During this online discussion, Sean Cunningham, President and CEO of the Video Advertising Bureau, shared VAB's groundbreaking work, "The Halo Effect of TV."

During this online lecture, Peter Field focused on several issues, including:

Mark Ritson hardly needs an introduction. He is a brand consultant and Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been writing a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.

Advertising doesn’t just deserve attention; it must earn it. And, with so much going on around us in our living rooms and lives, how does advertising compete? How does it earn its place in our memories?

Watch our new VAB INSPIRE webinar, featuring Tatari, where we showcase the many ways that multiscreen TV advertising can help marketers deliver brand KPIs and grow businesses across the funnel.