Pořadatel: thinkTV¨

26/5
THE EFFECTIVENESS EVOLUTION

Topic: The Evolution of Effectiveness: The ARC project Advertising is only worthwhile if it is effective – Peter Field recently declared a “Crisis in Creative Effectiveness” – but Dr. Grace Kite, Economist and Founder of Magic Numbers, says that while advertising effectiveness may have declined in the past, her new research indicates a considerable uptick in return… Continue reading THE EFFECTIVENESS EVOLUTION

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THE IMPORTANCE OF BUSINESS DRIVERS

Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.

1/1
MEDIA OPTIMISATION: THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.

20/7
INNATE INTELLIGENCE

Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance. Given that emotions drive our decisions, as marketers it’s critical we understand how to appeal to consumers’ innate intelligence in advertising in order to drive action. Join… Continue reading INNATE INTELLIGENCE

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METRICS THAT MATTER: A CANADIAN BRAND LIFT STUDY

TV has been proven to drive a range of business results, from top-of-the funnel brand building to bottom funnel sales activations. In this study, we’ve tracked how TV advertising impacts a number of critical brand metrics, like Awareness, Consideration and Value. Powered by YouGov’s BrandIndex research, the study covers a variety of categories including QSR, Auto and Financial.

30/3
THE ILLUSION OF CHOICE

The Illusion of Choice identifies the 16 ½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.

6/4
THE ALCHEMY OF EFFECTIVENESS

Learn, what campaign elements drove the biggest business effects, and why Field continues to caution against short-termism.

1/1
THINK TV: ILLUSION OF CHOICE BY RICHARD SHOTTON

Recording of a webinar with Richard Shotton on his new book Illusion of choice. What does the "EAST/EAST" method mean and what recommendations, backed by scientific evidence of human behaviour, does Richard Shotton give to marketers?

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LES BINET: 5 KEYS TO MAXIMIZING PROFIT IN TOUGH TIMES

These are challenging times for marketers – over the past couple of years we’ve seen supply shortages and rising inflation, not to mention the aftershocks of the COVID pandemic. Budgets are under pressure given economic uncertainty. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.

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AD NATION 2023

A new Canadian thinkTV study on public and industry perceptions of television and advertising. How do they differ and where can we find intersections?

21/2
THINK TV: BRAND MAGIC – THE POWERFUL COMBINATION OF CREATIVITY + TELEVISION

TV is renowned for its impressive ability to achieve reach and awareness in a short period of time, but to effectively build a brand, creativity makes all the difference.

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THE ILLUSION OF CHOICE

Summarizing the tips reviewed in the webinar, Shotton advises marketers to follow the “EAST” method: Make it Easy, Make it Attractive, Make it Social, and Make it Timely.