MEDIA OPTIMISATION: THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth.

In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.