Kategorie: ONLINE WEBINAR
BROADCAST IN THE AI ERA
Watch the webinar recording, which highlights insights, risks and strategies that apply to broadcasters in the era of artificial intelligence.
CONTRACTOR: futuri
THINKBOX: CRACKING CREATIVITY
How can we improve ad creativity? Thinkbox to unveil new studies examining creativity from every angle
CONTRACTOR: Thinkbox
METRICS THAT MATTER: A CANADIAN BRAND LIFT STUDY
TV has been proven to drive a range of business results, from top-of-the funnel brand building to bottom funnel sales activations. In this study, thinkTV tracked how TV advertising impacts a number of critical brand metrics, like Awareness, Consideration and Value. Powered by YouGov’s BrandIndex research, the study covers a variety of categories including QSR, Auto and Financial.
CONTRACTOR: thinkTV¨
KANTAR CREATIVE EFFECTIVENESS AWARDS
The advertising world is restless, fast-moving and ever-evolving. This brings exciting opportunities and constant challenges. So how can you be creative and effective on channels that continuously innovate?
CONTRACTOR: Kantar
THE ILLUSION OF CHOICE
4 ways behavioural science can make marketers more successful
CONTRACTOR: thinkTV¨
8 BEST PRACTICES FOR DRIVING BUSINESS SUCCESS WITH YOUR STREAMING VIDEO CAMPAIGNS
This webinar will prepare you with the latest on streaming video behaviors and how they vary among cord loyalists, cord shavers, cord cutters and cord nevers.
HBBTV WEBINAR: HBBTV SOLUTIONS FOR SMALL AND LOCAL BROADCASTERS
Following sessions with Europe’s major broadcasters and platform operators, the HbbTV webinar series will focus on HbbTV solutions and services for small and local broadcasters.
CONTRACTOR: HbbTV Association
HBBTV WEBINAR: ACCESSIBILITY SOLUTIONS WITH HBBTV
The webinar focuses on improving accessibility through HbbTV-based solutions.
CONTRACTOR: HbbTV Association
HBBTV WEBINAR: EXTENDING THE REACH OF HBBTV TA TO SET-TOP BOX MARKETS
A SERIES OF WEBINARS FROM THE HBBTV ASSOCIATION PRESENTING DIFFERENT PERSPECTIVES ON THE HBBTV PHENOMENON.
CONTRACTOR: HbbTV Association
AD NATION 2023
A new Canadian thinkTV study on public and industry perceptions of television and advertising. How do they differ and where can we find intersections?
CONTRACTOR: thinkTV¨
FINDING BRAND GROWTH IN GOOD (AND BAD) TIMES
During a dismal year, some brands still managed to thrive. How?
CONTRACTOR: Kantar
THE TV PLAYBOOK FOR ONLINE BUSINESSES
Of the many effects the pandemic has had on society, one was to fast-track the shift to ecommerce. This in turn created a surge in new online businesses disrupting every conceivable category.
CONTRACTOR: Thinkbox
EFFWORKS TRIPLE JEOPARDY OF ATTENTION
System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.
CONTRACTOR: SYSTEM 1
BVOD IN FOCUS: PLANNING FOR SUCCESS
Broadcaster VOD (BVOD) viewing – the original streaming – has been steadily growing for the last decade, especially for younger audiences. It is the premium, beating heart of the connected TV world.
CONTRACTOR: Thinkbox
WHY 2022 WILL BE A STRONG YEAR FOR LOCAL TV ADVERTISING
In this data-driven webinar, the experts at Marketron broke down the local TV advertising trends fueling this growth. Attendees learned about a variety of factors.
CONTRACTOR: Marketron
TV ADVERTISING’S UPSIDE DURING A DOWNTURN
Ad budgets can be the first thing cut when economic uncertainty hits. However, over half of brands that maintain or grow marketing budgets during a downturn see ROI increase.
CONTRACTOR: Marketing Architects
ONLINE TALK ON THE HALO EFFECT OF TV
During this online discussion, Sean Cunningham, President and CEO of the Video Advertising Bureau, shared VAB's groundbreaking work, "The Halo Effect of TV."
CONTRACTOR: VAB
ONLINE TALK ON ADVERTISING IN RECESSION
During this online lecture, Peter Field focused on several issues, including:
CONTRACTOR: Egta