During this online lecture, Peter Field focused on several issues about marketing in recession: Why do marketers need to continue to invest in brand advertising? What type of advertising works best under current circumstances? And how can brands defend their share and size their market opportunity?

Mark Ritson hardly needs an introduction. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.

This event by Thinkbox will explore how attention really happens and offer new insights to breathe fresh life into the attention debate.

A look at how TV can turn brands into household names, drive website traffic, successfully launch new products, cast a positive halo effect on to other digital platforms and grow a brand’s share of market. This discussion will equip you with the data and insights needed to include TV in your marketing plan and how it can be used to effectively deliver upon your marketing KPIs.

What is attention, how does it work, how do you measure it (can you measure it?), and what do advertisers need to focus on in their media and creative to attract it?

Join this webcast to gain a comprehensive understanding of AI’s role in modern marketing. Plus, get an exclusive sneak peek TO unveil the exciting potential paths AI can take.

When budgets are tight, what are the risks of cutting spend? How do you make the case for supporting a brand to your internal finance team? And if you are able to spend through a downturn, what message and tone is likely to resonate with consumers? 

Recording of a webinar with Richard Shotton on his new book Illusion of choice. What does the "EAST/EAST" method mean and what recommendations, backed by scientific evidence of human behaviour, does Richard Shotton give to marketers?

System1 and ITV’s “Wise Up!” webinar shares the latest research on age representation in advertising from the report of the same name.

As competition for attention continues to intensify, media businesses must proactively deliver engaging customer experiences to attract, retain, and grow audiences. However, as a result of inadequate customer insights, many struggle to deliver on personalization and suffer from wasted marketing spend and churn. How to deal with it?

FMCG businesses are experiencing a wide range of disruptive pressures and effective communications will have a critical role to play in successfully navigating the challenges and opportunities that come with this for marketers. Our event delivered the inside track, with the opportunity to learn from FMCG TV success stories; explore category benchmarks for effective advertising, and indulge in the creative driving these businesses.

In this interview from Egta Expert Series, lets explore, How do we define attention, and why is the industry focussing on this now? How does television drive attention? Is there a call-to-action for the European advertising industry?

Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.

In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.

What can we learn from the best of the best to make Christmas 2023 just as merry? Put on your coziest jumper and get in the festive spirit for our webinar unwrapping creative effectiveness best practices.

Watch interview of Joe Rogers, co-founder of The Contenders with marketing guru Mark Ritson.

Matt Hill, Research & Planning Director, Thinkbox, looked at what’s happened to TV and video, why it’s happened, and what it means for the future. Who are the winners and losers? What of TikTok’s sudden emergence? Where is streaming going? And what does it all mean for video advertising?

In this webinar, GWI expert analysts put the viewership landscape center stage to showcase the biggest trends, and uncover subtle nuances in viewing habits across generations.