Kategorie: ONLINE WEBINAR

During this online lecture, Peter Field focused on several issues, including:

Advertising doesn’t just deserve attention; it must earn it. And, with so much going on around us in our living rooms and lives, how does advertising compete? How does it earn its place in our memories?

Watch our new VAB INSPIRE webinar, featuring Tatari, where we showcase the many ways that multiscreen TV advertising can help marketers deliver brand KPIs and grow businesses across the funnel.

Attention is everywhere. You can’t move for people claiming it’s the next big metric in advertising. There’s no doubt it’s crucial; no attention, no point in advertising. But what is attention, how does it work, how do you measure it (can you measure it?), and what do advertisers need to focus on in their media and creative to attract it?

When budgets are tight, what are the risks of cutting spend? How do you make the case for supporting a brand to your internal finance team? And if you are able to spend through a downturn, what message and tone is likely to resonate with consumers?

Recording of a webinar with Richard Shotton on his new book Illusion of choice.

Imagine someone from the UK entering their 60s now. They were a teenager when Jaws and Star Wars came out; they remember Charles and Diana, not the Coronation and danced to disco, not rock’n’roll. It is very unlikely that their lifestyle, interests and shared references match up to the image of “old” they carry around in their heads!

FMCG businesses are experiencing a wide range of disruptive pressures; from the changing patterns of demand in the global marketplace, cost volatility of materials, growth in own label and online grocery providers, to the rise of the conscious consumer, voice technologies and direct to consumer entrants.

In Egta Expert Series of interviews with industry thought leaders, the team proudly welcomed Pooja Midha (EVP, General Manager, Effectv) to the virtual stage. How do we define attention, and why is the industry focussing on this now? How does television drive attention? Is there a call-to-action for the European advertising industry?

While it may be too early to put up the Christmas tree and decorations or start planning your gift lists and festive menus, it’s the perfect time to reflect on the Christmas campaigns and recurring themes that resonated with the UK public in 2023.

Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth.

What motivates viewers to buy (or cancel) streaming subscriptions? What services do they use? And what types of content do they engage with the most? Stop channel surfing; we’ve got you covered.

Interview of Joe Rogers, co-founder of The Contenders with marketing guru Mark Ritson. Part 2 available here:

Every marketer wants to sleigh their Christmas creative to drive profit and market share growth. Collectively, 2022’s Christmas ads performed better in System1’s testing than any previous year’s ads, with an unprecedented 16 ads hitting 5-Stars.

In an increasingly digital and information-saturated environment where consumers’ attention is not limitless, understanding attention is fundamental for advertising success, now more than ever.