LES BINET: 5 KEYS TO MAXIMIZING PROFIT IN TOUGH TIMES
These are challenging times for marketers – over the past couple of years we’ve seen supply shortages and rising inflation, not to mention the aftershocks of the COVID pandemic. Budgets are under pressure given economic uncertainty. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.
CONTRACTOR: thinkTV¨
ATTENTION BEYOND VIEWS FOR CREATIVE EFFECTIVENESS
Join Kantar in this webinar as we go deeper into the meaning of attention for advertising success, how to measure it and how to optimise your ads to capture attention. Experts from Kantar and Affectiva explore findings from their databases, Emotion AI analysis and share case studies to illustrate best practices.
CONTRACTOR: Kantar
AD AGE: THE STATE OF TV ADVERTISING
Ad Age’s State of TV Advertising is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions.
CONTRACTOR: Ad Age
