Pořadatel: VIA

10/11
ATTENTION, A KEY METRIC FOR YOUR VIDEO PLAN

In a complex media world it becomes essential to know the value of each contact. Internationally, the metric 'Attention' gains traction as a measure to understand the differences.

Category: ARCHIVE
CONTRACTOR: VIA

1/1
VIA: ATTENTION AS A KEY COMPONENT OF MEDIA PLANNING

Attention on TV, BVOD and Youtube

Category: EVENTS, ON DEMAND, ONLINE WEBINAR
CONTRACTOR: VIA
Řečník: Amplified Intelligence, Karen Nelson-Field