Pořadatel: Kantar

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FINDING BRAND GROWTH IN GOOD (AND BAD) TIMES

During a dismal year, some brands still managed to thrive. How?

17/5
LEARN FROM THE MOST INNOVATIVE BRANDS

On Wednesday 17 May we will celebrate the best innovators worldwide and share the secrets behind their success. Join Kantar innovation experts for data-driven use cases on how innovation can shape the brands of tomorrow.

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KANTAR CREATIVE EFFECTIVENESS AWARDS

The advertising world is restless, fast-moving and ever-evolving. This brings exciting opportunities and constant challenges. So how can you be creative and effective on channels that continuously innovate?

8/2
SUPER BOWL LVIII: THE FUTURE OF FANDOM

Super Bowl LVIII is gearing up to be a game like never before, and that’s because fandom is changing. Younger generations are engaging with football through memes, pop stars, and personas which creates new opportunities and challenges for America’s greatest game.

1/1
ATTENTION BEYOND VIEWS FOR CREATIVE EFFECTIVENESS

In an increasingly digital and information-saturated environment where consumers’ attention is not limitless, understanding attention is fundamental for advertising success, now more than ever.

22/2
KANTAR: MARKETING EFFECTIVENESS IN ACTION

Modern marketers understand balancing efficient short-term activities with effective longer-term brand performance is key – the question is how, and understanding where AI can add fresh value.

25/4
KANTAR’S CREATIVE EFFECTIVENESS AWARDS

We know that the award-winning ads in Kantar’s Creative Effectiveness Awards have made real connections with consumers. How? Because they are judged by consumers. These are the only awards assessed this way, which means we can evaluate what is really hitting home.

12/6
KANTAR BRANDZ’S MOST VALUABLE GLOBAL BRANDS REPORT 2024

Kantar BrandZ’s Most Valuable Global Brands Report 2024 will be released on the 12th of June.

27/6
KANTAR: BRAND STRATEGY UNPACKED

Kantar believes in the power of brands.

21/4
KANTAR: HOW CREATIVE AND MEDIA FUELS EACH OTHER

Advertising effectiveness doesn’t happen by chance. It's the result of creative and media strategies and activations fuelling each other to make meaningful connections with people.