Pořadatel: Kantar

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FINDING BRAND GROWTH IN GOOD (AND BAD) TIMES

Join this webinar to hear Kantar experts discuss how successful brands have strengthened their existing relationships with consumers and found growth during times of rapidly changing consumer attitudes and behaviours.

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LEARN FROM THE MOST INNOVATIVE BRANDS

On Wednesday 17 May we will celebrate the best innovators worldwide and share the secrets behind their success. Join Kantar innovation experts for data-driven use cases on how innovation can shape the brands of tomorrow.

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KANTAR CREATIVE EFFECTIVENESS AWARDS

Join this webinar on the most effective advertising. What makes the Kantar Creative Effectiveness Awards unique is that the judges are consumers. The winning ads are the ones that people consider to be the most creative and effective.

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SUPER BOWL LVIII: THE FUTURE OF FANDOM

Super Bowl LVIII is gearing up to be a game like never before, and that’s because fandom is changing. Younger generations are engaging with football through memes, pop stars, and personas which creates new opportunities and challenges for America’s greatest game.  

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ATTENTION BEYOND VIEWS FOR CREATIVE EFFECTIVENESS

Join Kantar in this webinar as we go deeper into the meaning of attention for advertising success, how to measure it and how to optimise your ads to capture attention. Experts from Kantar and Affectiva explore findings from their databases, Emotion AI analysis and share case studies to illustrate best practices.

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KANTAR: MARKETING EFFECTIVENESS IN ACTION

Modern marketers understand balancing efficient short-term activities with effective longer-term brand performance is key – the question is how, and understanding where AI can add fresh value.

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KANTAR’S CREATIVE EFFECTIVENESS AWARDS

Join webinar to discover the latest winners from all the ads researched at Kantar in 2023 and learn how your brand can make powerful and effective creative consumer connections.