Pořadatel: VAB

21/6
VAB MEASUREMENT INNOVATIONS SERIES Q2

Power of the Platform: Using ACR Data To Target and Quantify Audiences and Campaigns (30-min webinar) Tuesday, June 21st 2022 @ 8:00PM CEST

24/6
VAB MEASUREMENT INNOVATION SERIES Q2 – THE POWER OF CONNECTED TV ADVERTISING

MarketCast, a research, analytics, and data science leader, teamed with a CTV seller and a challenger brand in the online financial services space to measure the power and impact of targeted CTV ads.

1/1
ONLINE TALK ON THE HALO EFFECT OF TV

During this online discussion, Sean Cunningham, President and CEO of the Video Advertising Bureau, shared VAB's groundbreaking work, "The Halo Effect of TV."

1/1
VAB: HOW TV ADVERTISING GROWS BRANDS

Watch our new VAB INSPIRE webinar, featuring Tatari, where we showcase the many ways that multiscreen TV advertising can help marketers deliver brand KPIs and grow businesses across the funnel.

14/11
VAB: WHY A ‘ONE AUDIENCE’ STRATEGY IS NOW AN ADVANCED ADVERTISING IMPERATIVE

TV Advertising is Undergoing a Major Shake-Up

12/6
VAB SPOTLIGHT SERIES

Step into the spotlight with dynamic discussions led by industry leaders, answering critical questions around streaming, TV innovation, measurement outcomes, and beyond.

25/2
HOW AI AFFECTS THE EFFECTIVENESS OF CTV

Learn how AI is impacting the effectiveness of TV advertising, including audience targeting, planning, optimization and measurement.

23/9
PRECISION IN MOTION: UNLOCKING SMARTER AUDIENCES IN CTV

Join this must-see session where smarter data meets smarter CTV. Discover how first-party insights are powering precision targeting, sharper strategies, and real results.