During this online discussion, Sean Cunningham, President and CEO of the Video Advertising Bureau, shared VAB’s groundbreaking work, “The Halo Effect of TV.”
VAB conducted a comprehensive analysis of hundreds of brands (both DTC and non-DTC) that have used TV advertising as a way to move their business forward. The work shows the huge impact TV has on driving business results and growth according to the brand lifecycle.
The webinar took place in May 2021.
Category: EVENTS, ON DEMAND, ONLINE WEBINARCONTRACTOR: VAB
Řečník: Sean CunninghamVíce informací
