Pořadatel: WARC

4/10
IPA EFFWORKS

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.

11/10
WARC ANATOMY OF EFFECTIVENESS

How do brands get more effective advertising? In 2019, WARC posed that question at the start of our original Anatomy of Effectiveness white paper. The result was a set of five fundamental principles of effective advertising. Although those principles stand the test of time, a lot has happened in the world in the past three years. How should marketers respond?

7/12
THE MARKETER’S TOOLKIT 2023: MARKETING IN A COST OF LIVING CRISIS

WARC has recently launched the Marketer’s Toolkit 2023: Global Trends Report. This is the first report as part of this year's Marketer’s Toolkit, and provides marketers with a set of planning and decision-making tools for the year ahead. It identifies five key trends that will disrupt existing global marketing practices, and offers insights to help turn these disruptive areas into opportunities for growth. The first chapter of the Global Trends Report is now available for you to download.

6/12
MARKETING IN A FRAGMENTED MEDIA LANDSCAPE

Register for the Marketer’s Toolkit 2023 webinars hosted by regional experts in EMEA, APAC and North America. Our hosts will take a closer look at some of the five key trends highlighted in the Global Trends Report, analyse the threats, opportunities and best strategies to help you navigate 2023.

15/8
EFFECTIVENESS PRINCIPLES FOR TV ADVERTISING

WARC's next webinar will focus on the principles of TV success. Using examples of real campaigns and facts from marketing effectiveness research, you will learn how to make effective TV advertising.

11/10
HOW BRAND AWARENESS DRIVES GREATER EFFECTIVENESS

The pivot towards performance engineered by the cost of living crisis has driven even more practitioners to question the continued relevance of effectiveness principles within digital marketplaces.

1/1
WEBINAR: UNLOCKING TV EFFECTIVENESS IN THE NEW ERA

Remember gathering around the TV to watch your favorite show? The anticipation of a season premiere, the shared experience of watching with family and friends. For many, those memories define TV's "golden era."