The pivot towards performance engineered by the cost of living crisis has driven even more practitioners to question the continued relevance of effectiveness principles within digital marketplaces.
On 11 October, WARC’s Amin Mrini and Tracksuit’s James Hurman will present results from the latest study, brought by WARC, Perpetua and Tracksuit, which proved brand awareness drives greater effectiveness in performance marketing.
Join us virtually to:
- Hear why brand building is essential to scaling up profitably on ecommerce platforms
- Discover a new metric marketers should understand and track: growth efficiency
- Understand how it ties up with the concept of “future demand” – a way to reframe brand building and long-term marketing efforts.
To download a sample of the Growth efficiency: Marketing’s existential metric report click here, or login to access the full report if you are WARC Media subscriber.
Category: ARCHIVECONTRACTOR: WARCVíce informací
