Pořadatel: SYSTEM 1

4/10
IPA EFFWORKS

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.

11/11
RITSON ON RECESSION” WEBINAR

A guide for how brands can survive - even thrive - in tough times.

1/1
EFFWORKS TRIPLE JEOPARDY OF ATTENTION

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.

8/2
HOW CAN YOUR BRAND BETTER CONNECT WITH OVER-55S?

Wise Up!, created jointly by ITV and System1, the global experts in ad effectiveness, is your guidebook for making ads with greater appeal to people over 55.

1/1
SYSTEM 1: WISE UP – GETTING ADS RIGHT FOR OLDER VIEWERS

Imagine someone from the UK entering their 60s now. They were a teenager when Jaws and Star Wars came out; they remember Charles and Diana, not the Coronation and danced to disco, not rock’n’roll. It is very unlikely that their lifestyle, interests and shared references match up to the image of “old” they carry around in their heads!

20/4
SYSTEM 1: THE GIFT OF GREAT CHRISTMAS CREATIVE

Christmas may still be a long way off, but the time for thinking about seasonal creativity is slowly approaching. Wondering how brands can use their Christmas campaign to increase profits and drive market share growth?

17/5
SYSTEM 1: FEELING SEEN

Advertising is a uniquely powerful way for companies to tell authentic and engaging stories that celebrate people from different backgrounds. Today, more brands are looking to go beyond diversity and into inclusion and allyship, but what’s the best approach?

1/1
UNWRAP TIPS FOR A 5-STAR FESTIVE SEASON IN 2023.

Every marketer wants to sleigh their Christmas creative to drive profit and market share growth. Collectively, 2022’s Christmas ads performed better in System1’s testing than any previous year’s ads, with an unprecedented 16 ads hitting 5-Stars.

25/1
SYSTEM1: NATIONS FAVOURITE ADS 2023

Which ads are the brand-building heroes that captured the hearts of the UK public in 2023? Using System1’s Test Your Ad platform, we measured the emotional responses of consumers to predict the commercial impact of all the new TV creative that launched throughout the year.

12/2
HOW TO WIN SUPER BOWL

The Super Bowl kicks off on Sunday, February 11 and per System1 tradition, we’re analyzing every ad airing during the biggest game – and the most anticipated advertising event – of the year.

13/3
SYSTEM 1: RITSON ON AD EFFECTIVENESS

Join us for an in-depth exploration of the essential elements of effective advertising with Professor Mark Ritson, brand consultant and creator of the Mini MBA in Marketing, alongside System1’s Chief Customer Officer, Jon Evans. Special guest Mie-Leng Wong of Mondelez will also join the discussion, offering valuable brand-side insights.

1/1
SYSTEM1: THE GIFT OF GREAT CHRISTMAS CREATIVE

While it may be too early to put up the Christmas tree and decorations or start planning your gift lists and festive menus, it’s the perfect time to reflect on the Christmas campaigns and recurring themes that resonated with the UK public in 2023.

9/2
HOW TO WIN THE BIG GAME

For 60 years, the Super Bowl has captivated viewers and attracted both category leaders and challengers to advertising’s biggest stage. And every year, System1 tests every Super Bowl ad with our Test Your Ad platform, predicting the short- and long-term commercial effects of the creative.