EFFWORKS TRIPLE JEOPARDY OF ATTENTION

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.

This webinar, in association with the IPA and WARC, is an exclusive reprise of the speakers’ highly popular 2022 WARC x Cannes Lions session. Following the presentation there will be a discussion with the speakers, hosted by Jon Evans.