Wise Up!, created jointly by ITV and System1, the global experts in ad effectiveness, is your guidebook for making ads with greater appeal to people over 55.
Wise Up! is the sequel to ITV and System1’s Feeling Seen report on the benefits of diverse and inclusive ads. The report celebrates brands which make ads that appeal to the over-55s, explores the key themes that make those ads effective and reveals why better representation of this group in ads is a vital commercial goal.
Over-55s are a massive segment – they account for one-third (32%) of the UK population (source: ONS) and own the majority (60%) of the nation’s wealth (source: gov.uk). This segment accounts for 65% of TV impressions – yet many brands find it hard to get it right when it comes to advertising to over-55s.
Join Lorraine Kelly on Wednesday 8th February at 12pm, as she hosts a panel with ITV’s Director of Client Strategy & Planning Kate Waters, System1’s Chief Customer Officer Jon Evans, and Tesco’s Chief Customer Officer Alessandra Bellini.
Sign up to learn how your brand can better connect with this valuable, but under-served, audience
Category: ARCHIVECONTRACTOR: ITV, SYSTEM 1Více informací
