Pořadatel: Thinkbox

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TV IN FOCUS: NEW TRENDS IN TV ADVERTISING

The world of TV and video has been defined by disruption for years now, but some overall trends were fairly clear. Then came 2020 and that narrative unravelled as people stayed in and tuned in – to all forms of video. Well, almost all.

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DELIVERING THE GOODS: FMCG BRANDS ON TV

FMCG businesses are experiencing a wide range of disruptive pressures; from the changing patterns of demand in the global marketplace, cost volatility of materials, growth in own label and online grocery providers, to the rise of the conscious consumer, voice technologies and direct to consumer entrants.

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THE TV PLAYBOOK FOR ONLINE BUSINESSES

Of the many effects the pandemic has had on society, one was to fast-track the shift to ecommerce. This in turn created a surge in new online businesses disrupting every conceivable category.

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ATTENTION IN CONTEXT’

Attention is everywhere. You can’t move for people claiming it’s the next big metric in advertising. There’s no doubt it’s crucial; no attention, no point in advertising. But what is attention, how does it work, how do you measure it (can you measure it?), and what do advertisers need to focus on in their media and creative to attract it?

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PLANNING MEDIA IN 2022

Thinkbox are heading to Manchester on Wednesday 21st September 9.30am-12.30pm, to take a deep dive into the TV planning landscape. We’ll be sharing the latest data on media consumption and marketing effectiveness; new research from Ipsos into the UK’s media interests and attitudes; plus, bringing you updates on the best ways to optimise your media mix. Planning anything in 2022 is hard work. So much uncertainty, so much change, so much uncertain change.

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BVOD IN FOCUS: PLANNING FOR SUCCESS

Broadcaster VOD (BVOD) viewing – the original streaming – has been steadily growing for the last decade, especially for younger audiences. It is the premium, beating heart of the connected TV world.

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THINKBOX: NEW TRENDS IN TV

Join us at the Ham Yard Hotel on Tuesday 28th February, 9am-11am for our first live event of 2023. We’ll be sharing the most up to date data, with in-depth analysis including how TV viewing is evolving, what CTV actually is, and how the business of TV is changing as streaming services open up to advertising.

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THINKBOX: CRACKING CREATIVITY

How can we improve ad creativity? Thinkbox to unveil new studies examining creativity from every angle

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THINKBOX: EARNING ATTENTION: VISION AND SOUND IN ADVERTISING

Advertising doesn’t just deserve attention; it must earn it. And, with so much going on around us in our living rooms and lives, how does advertising compete? How does it earn its place in our memories?

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THINKBOX IN SIGHT: NEW TRENDS IN TV

Commercial TV is growing. It has transformed itself in recent years as TV companies successfully developed streaming platforms. They are growing at pace, and now are joined by TV advertising newcomers such as Amazon Prime Video, Disney+, and Netflix. The TV opportunity is expanding further and faster than ever before for brands.