Pořadatel: Egta

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ONLINE TALK ON ADVERTISING IN RECESSION

During this online lecture, Peter Field focused on several issues, including:

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EGTA: INSPIRATION FROM US TV MARKET

In October 2022, a delegation of over 40 executives from egta member companies travelled to New York for an in-depth update on the current state of the U.S. media and advertising market. During the trip, we met over 50 industry executives and experts, covering a vast list of topics such as the latest ad technology, streaming, networks' strategies, measurement, viewing trends, retail media and more.

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EGTA: MIM (Market Intelligence Meeting)

MIM is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!

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EGTA EXPERT SERIES: ATTENTION

In Egta Expert Series of interviews with industry thought leaders, the team proudly welcomed Pooja Midha (EVP, General Manager, Effectv) to the virtual stage. How do we define attention, and why is the industry focussing on this now? How does television drive attention? Is there a call-to-action for the European advertising industry?

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THE WORLD TV DAY

Television has celebrated its day since 1996, when the UN General Assembly declared 21 November as World Television Day.