EGTA: MIM (Market Intelligence Meeting)

MIM is one of egta’s annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!

Topics:

TV MIM
Insights into the industry’s latest TV effectiveness and attention research. The programme will explore the latest research developments that demonstrate the strengths of TV/video with a focus on the ever-important topic of attention. The session will also focus on TV/video measurement and effectiveness.

Radio MIM
Best practice in radio measurement, data strategies and effectiveness research. The sessions will focus on advances in radio/audio audience measurement, explore the latest innovations in data activation strategies, and put a spotlight on successful effectiveness and ROI research projects.

When:

Where: