Pořadatel: The Global TV Group

21/11
THE WORLD TV DAY

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”

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ONLINE TALK ON STRATEGIES FOR MARKETERS TO GROW THEIR BRANDS AND INCREASE THEIR SALES THROUGH THE POWER OF TV

Mark Ritson hardly needs an introduction. He is a brand consultant and Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been writing a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.

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EGTA: INSPIRATION FROM US TV MARKET

In October 2022, a delegation of over 40 executives from egta member companies travelled to New York for an in-depth update on the current state of the U.S. media and advertising market. During the trip, we met over 50 industry executives and experts, covering a vast list of topics such as the latest ad technology, streaming, networks' strategies, measurement, viewing trends, retail media and more.

21/11
THE WORLD TV DAY

Television has celebrated its day since 1996, when the UN General Assembly declared 21 November as World Television Day.

24/9
THE CASE FOR CREATIVITY

The webinar from Global TV Group will offer insight into why creativity is not a luxury, but a necessity for brand and business growth and how TV screens and storytelling can be used to win in a world of template advertising.