Pořadatel: Marketing Architects

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TV ADVERTISING’S UPSIDE DURING A DOWNTURN

Ad budgets can be the first thing cut when economic uncertainty hits. However, over half of brands that maintain or grow marketing budgets during a downturn see ROI increase.

Category: EVENTS, ON DEMAND, ONLINE WEBINAR
CONTRACTOR: Marketing Architects

3/10
TV IS NOT DEAD: UNLOCKING TV EFFECTIVENESS IN THE NEW ERA

Marketers need channels that drive undeniable ROI and prove marketing’s value. Right now, Connected TV (CTV) is praised for combining the best of TV and digital to achieve outsized performance.

Category: ARCHIVE
CONTRACTOR: Marketing Architects