5 keys to maximizing profit in tough times
These are challenging times for marketers – over the past couple of years we’ve seen supply shortages and rising inflation, not to mention the aftershocks of the COVID pandemic. Budgets are under pressure given economic uncertainty. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.
Join us November 7 as Les Binet, Group Head of Effectiveness at adam&eveDDB, takes us through five key factors to consider in order to optimize returns from your advertising investment:
- Growth prospects
- Profit margins
- Advertising costs
- Risk
- Advertising effectiveness
CONTRACTOR: ACA, thinkTV¨Více informací
